Many business owners and individuals I deal with already understand that branding is essential to their business and their profile, but a surprisingly high number of them don’t really know why or how to go about building their brands.
With all the new social media platforms - you need to stand out from the crowd. Have you considered Snapchat when it comes to your branding?
What does it mean to build a brand? And more importantly, how do you actually create a valued brand? There are no shortcuts.
Learn how to brand your business and get your name out there. Without a strong brand, your business may as well be invisible.
Building a successful brand is a lot of work upfront and a big payoff ever after.
The issue of ‘brand’ is often discussed these days, but what does the concept actually mean for the average SME?
Your brand's hardcore, true believers are the most persuasive advocates possible.
You need to create a brand that people really care about.
The following is a blueprint for those that want to build long-lasting (immortal) brands.
How do you create a brand in which you deliver on your promises and build the trust and loyalty you desire?
If you want to come out and make a name for your business, you got to get a little weird.
You should be selling your brand everywhere. After all, that's where the customers are.
Communication with your consumers is crucial. Here are five ways to bolster it.
How to differentiate yourself and demonstrate your value to the business.
Understand the psychology of what your brand colours could be telling to your customers.
Sometimes, staying focused on building your core brand and simply having product categories but no sub-brands is the right approach, it all depends on how much time, money and energy you have.
There is no better marketing strategy today than encouraging your best customers to recommend your brand to their friends.
The brilliance behind every day brands' logos.
Here are Andy Reid's, of Vespa SA, top ten tips for brand success.
How you choose to handle being in the spotlight determines your public image, and ultimately the future of your business.