Branding

Put your Best Face Forward

Use yourself to promote your brand identity in a unique way.

Low Maintenance Branding = High Energy Impact

The recession has changed the way we do business, but that doesn’t mean we can’t succeed in this new environment.

Brand Blisters? Take a brand break!

Did you finish off 2011 exhausted? Here’s how to approach 2012 slightly differently.

Give your Brand Personality!

Share yourself to create familiarity and build rapport with customers.

Branding for Greatness

Let others in to get your brand out.

Enrich Your Brand

Use the power of archetypes to create a winning brand.

Market yourself to Market your Brand

No news to buzz about? Use speaking engagements to generate publicity.

Own Your Personal Brand

For SME owners, personal branding is as important as business branding.

Send the Right Message

Make over your brand using these smart tips.

Connect the Branding Dots

Logos, websites and marketing materials have to work together to create a positive impression – and put money in your pocket.

Branding Myths Debunked

Don’t get tripped up by these common branding misconceptions.

Brand-Building Formula

Here’s how to apply the ‘product + expert + promise = brand’ formula to your enterprise.

A Practical Guide to Branding Basics

Aubrey Malden is an advertising expert who has won numerous awards in South Africa and abroad. In Things the brand gurus don’t want you to know, he has collected 33 case studies and 150 tips about branding.

Business Cards That Leave a Lasting Impression

It’s often the first item prospects receive from you, so your business card is your first opportunity to make a strong impact.

Choosing a Colour For Your Brand

Learn what the colours you use say about your business.

Designing a Logo

Follow these guidelines to create the best logo for your company.

Improve Your Website’s Design & Delivery

Make a good impression with your site and keep customers coming back.

Avoiding Design Disasters

Nothing screams “design novice” like the following 10 design mistakes.

Align Customer Perception With Your Brand Identity

Find out if your branding efforts are making a positive impact on your customers.

Branding: Create An Emotional Connection

Sell to your customers by appealing to both their reason and their emotions.