Customer acquisition is a long-term process, so get started now.
Have you heard about that new company? I don't know exactly what it is, but it's going to be amazing!
Parsing the process your customer uses to find you is essential for maximising your business's visibility to patrons, old and new.
It’s essential to consider not just who you are selling a product or service to, but why they’d want to purchase it.
Sharm Pillay is an international DJ and recently also launched a social media and WordPress agency called XXpand Online. Here are her tips on marketing your brand, your business and yourself successfully.
There's still time to make sure your ecommerce site is optimised, your social campaigns are a success and your inventory is under control.
The shopping experience is all about maximising profit by selling as many discounted items as possible.
Eco conscious, needing just the right amount of community time and yet exclusivity, we seek connections with our brands.
How to keep a personal touch in an AI world (and how, ironically, AI can help you with that too).
Times are tough, sales are down, is marketing the best way to spend scarce cash?
Many people involved with sales and business development will be used to picking up the phone to call prospects.
When you don't have a big budget to market your business, creativity can work just fine.
All you coupon clipping customers out there know exactly what that means.
Learn how you can grow your business using your five senses.
If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.
A good marketing plan needs your committed involvement.
It’s much easier to be enthusiastic about promotional efforts if you are truly passionate about what you wish to promote. This is why it is imperative to follow your passion. By engaging in activities one is passionate about, it becomes natural to authentically connect with others who share similar interests.
Leveraging connections, special events, skills and the Web can give your business a special twist.
Millennials are ready to spend money and to advocate for your brand – if you play by their rules.
Marketing tactics to help you reach South Africa's youth.