While marketers may anticipate changes in consumer behaviour, customer expectations are higher than ever before. How then should marketing strategies be adapted to ensure a positive brand experience?
When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.
2017 Will be the year of video marketing. Is your business ready?
Erik Huberman is already massively successful, and he's just getting started.
The more you are willing to help people without the hard sell, the more likely they are to trust you enough to buy from you.
When you start a business, your main goal is to discover who those people are that not only like your product but are willing to part with their cash to purchase what you’re selling.
Customer acquisition is a long-term process, so get started now.
Have you heard about that new company? I don't know exactly what it is, but it's going to be amazing!
Parsing the process your customer uses to find you is essential for maximising your business's visibility to patrons, old and new.
It’s essential to consider not just who you are selling a product or service to, but why they’d want to purchase it.
Sharm Pillay is an international DJ and recently also launched a social media and WordPress agency called XXpand Online. Here are her tips on marketing your brand, your business and yourself successfully.
There's still time to make sure your ecommerce site is optimised, your social campaigns are a success and your inventory is under control.
The shopping experience is all about maximising profit by selling as many discounted items as possible.
Eco conscious, needing just the right amount of community time and yet exclusivity, we seek connections with our brands.
How to keep a personal touch in an AI world (and how, ironically, AI can help you with that too).
Times are tough, sales are down, is marketing the best way to spend scarce cash?
Many people involved with sales and business development will be used to picking up the phone to call prospects.
When you don't have a big budget to market your business, creativity can work just fine.
All you coupon clipping customers out there know exactly what that means.
Learn how you can grow your business using your five senses.