To avoid taking 'no' for an answer, rephrase the question.
The primary purpose of any business owner or marketing professional is to attract and retain profitable customers.
Every business has at least one success story. Whatever business you are in, from web design to selling socks, you have stories just waiting to be told.
Most businesses put too much emphasis on generating web traffic and not enough on optimising for conversion.
There’s no easy way to put it: The economy stinks and sales are harder than ever to come by.
These easy-to-follow strategies will help you turn those eager prospects into happy customers.
Your sales people are the face of your company to your customers, and sales scripts can be a useful tool in ensuring that the customer experience is a consistent one.
Stop trying to figure out what your customers want. Figure out why they want.
Your company consistently makes sales target, but only with real effort and ingenuity. You set targets that continually stretch you and your people to greater heights and these targets are almost always met or just exceeded. Congratulations, you are running a near ideal company.
Can you identify the flag that indicates a prospect is ready to buy? This is vital if you want to close more deals.
When Herschel Oppel left his senior position at Platinum Group to launch his own start-up, he knew that the secret to his success would be his ability to access CEOs at major retailers.
Companies need to be part of that conversation or risk being left behind to fight for the scraps.
Nail referrals with these easy strategies.
Customers want the experts and the company that is the best in their industry. Focus on communicating that through your branding and your conversion rates will go up, resulting in more leads.
How to be sure that you are talking to the right person.
This is an excerpt from The Startup Owner's Manual, a recently published step-by-step guide for building companies.
How to stop selling yourself short.
How to avoid the effects of a bad customer.
Loren Morais, GM of Operations and Supplier Management at Eqstra Fleet Management Services, reveals the things she looks for when choosing SME suppliers.
Don’t let fear or complacency get in the way of prospecting for new customers.
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