Business Model

Radical Business Model Innovation

Get ready to abandon outmoded thinking and embrace new, innovative models of value creation.

Make your Competition Irrelevant

Use the right strategies to deliver on customer needs and stand out from the competition.

Developing a Stable Business Model

Develop a successful business model by evaluating these six aspects .

Differentiate from the Competition

The best marketing strategy identifies unmet needs, and then delivers on them.

Move Ideas from One Business to Another

Looking for the next big business idea? You might find it in an industry other than your own.

Exploiting Trends

How to leverage trends to introduce new ideas and boost the value of your business.

Evaluating Your Ideas

Think you have a hot business idea? Put it to the test.

Finding The Right Business Concept

An entrepreneur’s key question about his new start-up is: will it work? The answer to this lies in thorough market research.

Real Life Business Model Development

To illustrate an application of the process of defining and refining a business model, we explore a real-life case study of business model innovation.

Defining the Business Model

To run your business effectively, you’ll need to do a proper cost and needs analysis. Where do you start?

Choosing the Best Business Idea

Think you have a hot business idea? Put it to the test.

Finding the Right Opportunity

Finding the right entrepreneurial opportunity depends on two important questions to ask yourself: Is there a gap in the market? And am I the right person to fill the gap?

Researching New Ideas

An entrepreneur’s key question about his new start-up is: will it work? The answer to this lies in thorough market research.

The Importance of Market Testing your Idea

From your initial inception of a business idea to the prototype and pricing stages, continually testing the market can ensure your product’s success.