How to Guides

Marketing

How to Write Good Newsletter Content

February 2, 2010 // 1 Comment

Anybody can write a great newsletter. Here are some ideas.

How To Create Your Unique Selling Proposition

October 27, 2009 // 0 Comments

Create a unique selling proposition to ensure your marketing stands out.

How to Write Your Marketing Plan

October 27, 2009 // 0 Comments

The quickest way to create an effective marketing plan and seven ways to ensure its success.

How to Create an Outstanding Brochure

October 27, 2009 // 0 Comments

Put together a brochure that clearly gets your message across to potential customers.

How to Use Online Surveys

October 27, 2009 // 0 Comments

Do them right, and online surveys can be very revealing.

How To Implement Your Marketing Plan

October 27, 2009 // 0 Comments

The heart of the implementation of a marketing plan is the execution, the actual “doing” of the planned marketing activities. Here’s how.

How to Use Big Marketing Ideas on a Small Budget

October 27, 2009 // 0 Comments

Here are 15 big ideas that are simple enough for any business to implement on a small budget.

How to Market a One-Man Business

October 27, 2009 // 0 Comments

Power up your sales by setting up your own marketing programme.

How To Optimise Your Website for Search Engines

October 27, 2009 // 33 Comments

Make your way to the top of search engines with this simple SEO guide.

How To Create a Niche Market

October 27, 2009 // 0 Comments

Creating a good niche involves the following a simple seven-step process.

How To Implement Product, Price, Place, Promotion…

October 27, 2009 // 0 Comments

Take charge of your marketing efforts and beat the competition with this simple formula.

How To Steal Your Competitors’ Clients

October 27, 2009 // 0 Comments

If your best prospects are someone else’s customers, you’d better have a strategy for wooing them away.

Good brands create barriers to entry, allow one to charge premium prices, foster customer loyalty and spur prolific word of mouth marketing. Ultimately, a good brand creates a radically unfair advantage for the company in control of that brand.

How to Get Referrals

October 26, 2009 // 0 Comments

Five tips for building your business through referrals maximise the potential of your existing clients by asking them to refer you to new ones with these five tips: