Thinking of starting a business, but not sure which path to follow. Take a few minutes to do a personal evaluation of your goals and resources.
Business concept

Utlising this worksheet will assist you to outline the basics of your business: the overall concept, industry you will operate in, customers you will serve.

Before you launch a marketing campaign, answer the following questions about your business and your product or service.
Industry analysis

Use this checklist to help you define your position in your industry and identify possible niche markets for your product.
Lightbulb ideas

This worksheet will help you analyse your new business idea and determine how successful you will be if you enter a given business and sell a given product.
Competitor Analysis

This worksheet will help you define your competitors, pin-point their present position and outline their strengths and weaknesses.
Identifying Competitive Advantages

What are your competitive advantages? Use this worksheet to help you figure them out.
Product Marketing Scoresheet

Find out whether your product is marketable.
Brainstorm business names

Consider these important factors when searching for the ideal name for your new business.
Personal Goals

Setting goals gives you an ongoing road map for success.
Calculate startup costs

The following two worksheets will help you to compute the initial cash requirements for your business.
Paper and highlighters

To develop an effective mission statement, ask yourself these three questions:
Personal balance and finances

By filling out a personal balance sheet, you will be able to determine your net worth – your first step to funding your business.

Before you buy a franchise, find out the answers to the hard questions.
Man with magnifying glass

Make sure your business is equipped to rise up from the ashes.


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