Known as Liquor City’s all-rounder, Andrew spends his time ensuring implementation of functions designed to reach the group’s objectives. Growing up in the retail trade provided the perfect springboard for his role at Liquor City. He has worked his way onto the board and believes that Liquor City has the most exciting future of any business in the liquor industry. It is for this reason that he is currently re-evaluating the role they play as one of the leading franchisors in the country.
Andrew talks about the challenges of a franchisor, the benefits of owning both franchised and corporate stores as well as their decision to expand and grow through a franchise business model.