Billboards

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• Startup Costs: $10,000 – $50,000
• Franchises Available? Yes
• Online Operation? No

Business Overview

Billboards are one of the most competitivesegments of the advertising industry, and starting a business thatinstalls billboards and markets billboard advertising will take a lotof research and clever planning. However, with that said, the profitpotential for a business that markets billboard advertising isoutstanding.

The billboard advertising industry works like this. A siteto install a billboard is selected based on excellent street visibilityand high traffic count. The owner of the building or land where thebillboard is installed receives a yearly fee; the amount of money paidto the landowner is based on a percentage of the projected advertisingrevenues that the billboard will generate. Advertisers wishing toadvertise on the billboard pay a one-time art fee to create the ad anda fee for the amount of time the ads are featured on the billboard.

Onebillboard can generate upwards of $10,000 or more each year.