The profits will roll in when you start operating and marketing a transit advertising program.
Like many advertising service contracts,operating and marketing a transit advertising program is generallyawarded by the transit commission or agency that operates the transitservice on a tendered basis.
Typically, the tenders renew every fewyears and the decision to award the contract to one particular serviceprovider is made on the basis of reliability, revenue generation andperformance record.
This type of advertising service contract can beextremely difficult to acquire. However, for the successful biddingcontractor the financial rewards can be outstanding as transitadvertising is some of the most sought-after advertising media bycompanies, agencies and merchants.