5 Ways MMA SMARTIES™ SA Mobile Awards Bring You Mobile Marketing Recognition...

5 Ways MMA SMARTIES™ SA Mobile Awards Bring You Mobile Marketing Recognition And Rewards


Time is running out to get your entries submitted to the Mobile Marketing South Africa (MMA SA) SMARTIES™ awards, the world’s only awards programme created specifically to recognise best-in-class mobile work from around the world. This year, the entries are stronger and more sophisticated than ever.

Here are five reasons why you should compete to be named one of the world’s best:

  1. The competition may be fierce, but the rewards for winning are immense. Think worldwide industry accolades and widespread name recognition.
  2. Entrants and winners come in all shapes and sizes. The 2015 Winners and Finalists Gallery includes established players (marketers, agencies and suppliers) and up-and-coming innovators.
  3. 12 global, regional and country programs mean you can find the ideal niche for your entries – increasing the odds that you stand out from the pack.
  4. There’s a category with your name on it. Choose from 15 categories in fact – everything from brand awareness and native advertising to social media and mobile audio.
  5. The SMARTIES™ Awards are game changers and career makers. The global brand and career-building exposure you gain is nothing short of exceptional.

Related: The Power of Mobile Marketing

MMA EMEA MD, Chris Babayode says, “It is particularly pleasing to recognise the individuals responsible for the effectiveness and innovative use of mobile marketing campaigns in South Africa. Each year the quality and breadth of the entries spreads and this year we look forward to rewarding those companies who are at the forefront of mobile.”

So what does it take to win? The top campaign and platform submissions will share an ability to inspire their audiences to action and engage them emotionally, while delivering a measurable return on business and marketing objectives. This winning formula should be clearly reflected in your SMARTIES™ entries.

In order to inspire the judging panel, write your entry like a short story. Through clean, simple and concise writing, articulate the objectives, strategies and tactics of the campaign or platform. If possible, include supporting material such as images, video and hard numbers to bring your submission to life. All SMARTIES™ entries will be judged on strategy, execution, creativity and results.

For marketers and agencies working in the mobile space, this is one of the most important industry awards of the year. A SMARTIES™ award affirms winners as global leaders in mobile, which remains a fast-emerging specialty in our increasingly connected world.

Luisa says, “Although ubiquitous in terms of reach, mobile is still a relatively unexplored channel in the traditional agency arsenal. The very act of recognising and celebrating excellence in mobile marketing inspires the industry to think beyond the traditional, beyond the ordinary and to push the boundaries of what’s possible in this space.”

In this sense, the SMARTIES™ not only rewards talent, but celebrates ongoing innovation and creativity in mobile.

Related: Mobile Friendly Vs Mobile Responsive Websites: What’s The Difference?

“And it’s not only about mobile campaigns. The MMA SA SMARTIES™ has categories ranging from the best mobile app and mobile site to social impact/not for profit and cross media integration, along with Industry Awards for the Agency and Publisher of the Year” concludes Babayode.

We can’t wait to read your entries. Visit here for more tips and entry insights.

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