Why it’s a good read
The blog is successful, according to Shelli Nurcombe-Thorne, Velocity media director and Joburg’s Darling’s founder, because it is your very best friend – giving you the inside scoop on where to go, what to do and what to buy in Joburg!
“A complete shopaholic is never really happy unless she is spending someone’s money. Joburg’s Darling spends hours pounding the pavements finding new shops, bargains, must-haves for your home, beauty treatments that actually work, and new places to try with the family.”
Nurcombe-Thorne expounds upon the rationale behind the blog, “Joburg is made up of such a wide variety of venues, stretching far and wide, and yet residents tend to stick to what they know!
What to do, buy, see
“Our aim is to highlight one of our top picks each day (with a concise write-up and seven images) that takes very little time to read. We have also found that many of our featured establishments don’t have a marketing budget, and the repeat business that we send them has proved to be invaluable in supporting their growth going forward. It’s incredibly rewarding to hear feedback from them!”
Who reads it
The blog targets women between the ages of 25 and 60, living in the Joburg area, with bite-sized pieces of information and gorgeous photos that capture the essence of her latest finds.