Buy Local And Create Jobs

Buy Local And Create Jobs


South Africans are being encouraged to buy locally manufactured goods. Trade and IndustryMinister Rob Davies has appealed to the public to buy locally made products in order to help create jobs.

The Buyback SA Campaign is an initiative of the Department of Trade and Industry (dti), Manufacturing Circle and Proudly South African and includes an advertisement which will be aired on national television in support of localisation.

Davies said, “We are launching the first phase of this campaign before the festive season because we want to impress upon consumers and stakeholders in the private and public sectors the importance of buying locally manufactured goods and products.”

“We want to encourage people to buy these products because this has significance in terms of job creation, revenue generation and service delivery improvement,” the minister said.

Buying local was not just about consumers buying locally manufactured goods, said Davies.

“It is also crucially about companies – especially large retailers with large procurement budgets and supply chains – supporting local manufacturers, not only because this is in the national interest but because there are very often sound commercial reasons for doing so related to total cost of ownership, after-sales service, quick response and security of supply,” he said.

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