Chivas Regal Wants You To Win the Right Way

Chivas Regal Wants You To Win the Right Way


Chivas Regal, the world’s first luxury whisky, launches Win The Right Way – a global search for the most promising social entrepreneurs: those with businesses or ideas that use enterprise and innovation as a force for good.

Win The Right Way provides aspiring social entrepreneurs with a share of $1 million in financial assistance, global exposure for their company or idea, and support from world-famous business mentors. Established and aspiring entrepreneurs can submit their business plans or business ideas on, they have until 30 November.

The South African winner will travel to Silicone Valley, California for an entrepreneur’s training-camp. They’ll join four other finalists from around the world and will meet leading tech companies, be mentored by industry experts and then pitch for a portion of the $1 million in funding to take their business to the next level.

In addition, the finalists’ ideas and businesses will be showcased on, where, from April 2015, the public will be able to support their favourite ideas through voting and crowd-funding. The site will also feature short documentaries about social entrepreneurs from around the world, providing insights into their success as well as daily articles with advice and features about the business of ‘doing good’.

Mandla Holomisa, Brand Manager, Chivas Regal, says: “The idea of social entrepreneurship – using business as a force for good – is one that appeals to Chivas Regal in a meaningful, powerful way.  Chivas Regal prides itself on being a brand that inspires nobility and positive change and the fit between social entrepreneurship, our heritage as a brand and the expectations of today’s consumers around the world is remarkable”.


Helping launch Win The Right Way is social entrepreneur, Ravi Naidoo – founder of Interactive Africa and Design Indaba two organisations with an ambition to make Africa a competitor in the world stage using innovation and creativity.

Not only has Ravi’s ambition of bringing a creative industry to South Africa been successful, but also he uses the talent and profile of his companies to spearhead projects that also tackle social problems.

“Success means taking a whole lot of other people with you, to improve the lives of others. It’s very important to consider less about what you want, and more about the value you can add,” says Ravi..

For guidelines and to enter the competition, visit

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