Hope for Growing Entrepreneurs

Hope for Growing Entrepreneurs


Recently launched deal-facilitating website Corculture.com has one main aim: it links existing businesses that need growth funding with Corculture’s group of 30 private investors.

David Seinker and his business partner Brian Horwitz developed Corculture to close a funding gap they recognised in the growth market. While there are funding sites available, none of the existing platforms have an executive team that analyses and assesses the potential of each business proposal. Corculture only lists opportunities that have been screened and meet certain minimum approval criteria.

Corculture has a twin differentiator; it assists entrepreneurs to become ‘investor’ ready, even if they are already well established, and it offers Corculture’s private funders ‘pre-assessed’ businesses to pique their interest.

“We loved the notion of forcing business owners to get back to basics, review their business plans, learn how to elevator pitch their businesses again, and basically ensure they are giving investors what they want,” says Seinker.

The process is simple:

  • There are 30 investors within Corculture’s network looking for businesses to fund.
  • Investments will typically range between R1 million and R10 million, although Corculture’s investors are looking for high growth opportunity companies, irrespective of the business stage. Given the right circumstances, no deal is too large.
  • Business owners enter online, submit a business plan and will be assessed for free.
  • Businesses that do not meet the minimum listing criteria will still receive valuable feedback from Corculture.
  • Chosen business owners will then need to film an elevator pitch for the site.
  • Interested investors can then review profiles, watch videos and request an introduction.
  • A six-month listing will cost R3 500 (or R600 a month).
  • Go to www.corculture.com


Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.