How To ‘Crisis-Proof’ your Company

How To ‘Crisis-Proof’ your Company


Responding to Crisis

Described as the ‘Red Adair of corporate crisis management’ by New York Times, Hilburg will stage his master class on crisis management, communication and brand protection in Johannesburg on 18 February, 2015.

He is the award-winning author of two NY Times bestsellers on leadership, has won six Silver Anvils (public relations’ highest award) and five Clio advertising awards, and has served as a senior counsellor and strategist to 52 international CEOs, 26 boards of directors, five country presidents and over 200 leadership teams on institutional branding and navigating organisation transitions.

“Inspired leadership recognises this reality. How you respond to a crisis presents multiple stages and the opportunity of multiple appearances, allowing the face and voice of the company to remind your key communities why they trust you, or should,” says Hilburg.

Safeguard your company

Hilburg’s master class on crisis management, communication and brand protection is designed to empower local C-level management, marketers, customer relations professionals and business strategists as they grapple with safeguarding their company in an environment where any slip is shared globally within seconds, and stands to destroy a business.

His in-depth master class will help business understand the crisis life cycle, and how to manage each step effectively; and illustrate how to avoid a crisis through a state-of-the-art risk and probability matrix to build the organisation’s crisis avoidance culture.

The class will also deep dive into strategies such as developing a language platform specific to your organisation to assure stakeholders about your ability to control the ‘circle of repeatability’ and how to create and test crisis mitigation programmes to ensure they meet global standards. C-level executives will also learn what NOT to do in a crisis.

Who should attend the master class

Senior level executives who should attend include CEOs, CFOs, COOs; chief marketing officers and chief digital officers; public relations and communication directors and account managers; chief risk officers and HR directors; business owners and entrepreneurs; business resilience/continuity professionals; risk management professionals, risk and compliance managers; and crisis communications specialists.

Decision makers, team leaders and specialists in brand development and management, advertising, business development and strategy, customer relationship management, marketing, and media liaison should also attend this interactive master class, as should social media activists and specialists, as should chief communications personnel in government departments and parastatal offices.

For more information and to secure a seat at this master class, click here.


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