A study reveals that most South African SMEs have websites that are not correctly optimised for mobile browsing.
Neil Baker, marketing manager at AddPeople, comments: “Creating a different version of a website for each mobile device just isn’t realistic, so responsive web design is the only practical way a business can ensure its website is easy to read and use across a wide range of devices.
Google has already stated that a mobile friendly website will rank higher in users’ mobile searches and fully endorses responsive web design as a best practice solution.
Baker adds, “Google has found that almost half of web users feel frustrated when they visit a site that’s not mobile-friendly and that the same number of users feel like a company doesn’t care about their business if a site doesn’t function well on their smartphone.
“Our research highlights the need for South African SMEs to implement web design changes to better engage with mobile browsers, sooner rather than later, in order to retain business and boost their Google mobile search ranking.”