Levi’s Pioneer Nation: A Movement To Inspire A Generation

Levi’s Pioneer Nation: A Movement To Inspire A Generation



Levi’s® Pioneer Nation is a progressive movement born from the reality facing all young Africans today: A world without enough jobs, regardless of your skill level or education. Unlike the recent explosion of events which feature repetitive line-ups of entrepreneurship speakers, the Levi’s® Pioneer Nation Festival offers a line up packed with business lessons and backstories from a diverse mix of 40 of today’s hottest young South African entrepreneurs.

The Festival is inspired by Levi Strauss’ own story of a humble entrepreneur who saw an enormous opportunity others overlooked. It was Strauss’ business acumen and perseverance that gave birth to the Levi’s® global denim empire.

Modern pioneers in every industry Live in Levi’s® which makes the brand the perfect catalyst for Pioneer Nation: A movement committed to changing the narrative from jobs to entrepreneurship.

Related: 10 Young Entrepreneurs Under 30 Share Their Start-Up Secrets

Levi’s® Pioneer Nation is on a mission to change the future of our economy and the face of our neighbourhoods, by connecting a generation with good ideas and great passion and converting them into a movement of young entrepreneurs, running small and sustainable businesses that are able to empower and uplift their communities.

Levi’s® Pioneer Nation 2014 brought 500 participants into the heart of Braamfontein, Johannesburg to hear some of South Africa’s most notable up and coming entrepreneurs share their honest backstories of struggle and success. Year 1 set the Levi’s® Pioneer Nation movement in motion; a movement with the vision of creating an Africa-wide community to connect and amplify the millions of pioneering young entrepreneurs who hold the future of this continent in their hands.

Levi’s® Pioneer Nation 2015 unleashed a far bigger Festival at the Sci Bono Discovery Centre in Newtown, Johannesburg with 850 participants choosing from a programme of 40 diverse young pioneers across 3 stages sharing their entrepreneurial journeys.

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Many of the speakers also participated in mentoring “Sofa Sessions” with participants. 2015 also offered a carefully curated line-up of workshops tailored to build young businesses. Sessions hosted by Facebook, Fast Company Magazine, Red Bull’s Amaphiko Social Entrepreneurs Academy, Storyteller Nthato Molefe, Afri-Entrepreneur Shaka Sisulu and Angel investors were packed out with eager minds.

Related: 9 Top Tips For Young Entrepreneurs

The event also managed to squeeze in the finals of the THUD/Pioneer Nation University Business Pitch Battles that saw one lucky lady walking away with R10 000 in start-up funding and a new wardrobe for the modern entrepreneur, courtesy of Levi’s®.

2016 has seen the inclusion of two Bootcamps hosted in collaboration with Beyond The Lemonade Stand, in the run up to the annual Levi’s® Pioneer Nation Festival. These sessions were hosted in previously disadvantaged areas with the aim of reaching budding entrepreneurs who might not have the knowledge of the Festival or the means to attend. These Bootcamps were created to serve as more than one day of inspiration of a year and Levi’s® Pioneer Nation will be adding many more to the calendar for 2017.

Levi’s® Pioneer Nation 2016 is set to be bigger and better as it will now be a two day event taking place on 14-15 October at the Sci Bono Discovery Centre in Newtown, Johannesburg.

80% of the 2016 Pioneer speakers will be new to the stage, made possible by the exponential growth of young people starting and building businesses, even in these tough economic conditions. Don’t miss out, as there will be a few new surprises too. To purchase a day pass at R50 or a two day pass at R80, simply visit www.PioneerNation.biz.

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