The MTN SA Foundation KgweboYaBatsha/Young Entrepreneur Project is designed to promote entrepreneurialism in schools in rural areas around South Africa.
Tshepo Kgoloane, entrepreneurship portfolio manager of the MTN SA Foundation, says: “The project was launched in selected schools in four provinces, namely Free State, North West, Mpumalanga and Limpopo. The aim is to promote entrepreneurship within our schools.
“This has been made possible by adding to the training received through their Economic Management Science and Business Studies classes, which are part of the current school curriculum.
“Educators were provided with additional curriculum-aligned material and teaching aids providing practical applications to supplement the theoretical lessons that they receive in these subjects. This meant they could teach more effectively and infuse a passion for entrepreneurship in their students.”
Johan Marx of Community Education through National Collaborative Education (Cence), who is partnering MTN in this venture, adds: “The project gives students a taste of entrepreneurship and the opportunity to learn the basic principles of product development, budgeting, costing and profit margins required to run a small business.
“It is hoped that this will instil in them an understanding of what entrepreneurship can do for them and their communities in the face of the economic uncertainty and shortage of jobs currently being experienced in South Africa.”
Learners are encouraged to participate in an annual KgweboYaBatsha/Young Entrepreneur competition, where ‘inter-schools’ market days are held, and winning learners then take part in Provincial Market Days. Learners who are finalists at provincial level are invited to a three-day National Market Day event, culminating in an award ceremony.
Previous project stats
Over the previous four years of the project (2009–2012):
- A total of 62 schools have been registered
- 200 Economic and Management Sciences/Business Skills educators were trained
- 9 070 learners participated in the Entrepreneurial competition (Market Days at school level)
- 1 682 learners participated in the Provincial Market Days
- 166 learners were selected to participate in the National Market Day events.