There has to be more to Valentine’s Day than just chocolates and flowers. As consumers, we all know how overdone Valentine’s Day can be, and yet we don’t offer our own customers anything different this time of year.
Here are a few funky things other companies are trying – what’s your secret ingredient this Cupid’s day?
Say it with crumbs
Non-traditional Valentine’s Day messages can be conveyed on baked goods….
Make a movie together
You can always insert your and your loved one’s heads into the “You’re the one that I want” music video. Step aside Travolta and Newton-John.
Say it with flowers
The ‘I love you not’ bouquet comes with a tatty teddy bear holding a heart that says: I love you not. Dirty Rotten Flowers is the brainchild of Roman Sacke, in Los Angeles in the US.
Send a card
Of course, there’s always the zombie Valentine’s Day e-card, for those eagerly awaiting the zombie apocalypse.
A book with benefits
And last but not least, what would Valentine’s Day be without something naughty but nice? South Africa’s answer to 50 Shades of Grey is the recently released Folly, written by Jassy Mackenzie. The author recommends that when you buy the book, you also invest in a pair of pink fluffy handcuffs and a pink riding whip.
I guess the bottom line is that it needn’t always be hearts and flowers, if you can identify an alternative interest group and target them effectively, you’ll stand out from the endless hearts and flowers parade.