For an amazing four decades, the BMW 7 Series has been a global success, continually setting a new benchmark in automotive luxury.
The sixth-generation iteration is no different. Not only is the new BMW 7 Series the flagship in the impressive BMW range, it is also one of the most luxurious and technologically advanced vehicles on the road today.
The new BMW 7 Series embodies the contemporary yet also future-focused interpretation of exclusive driving pleasure in a luxury sedan. And it backs up this pioneering character with advanced and, in some cases, never before seen technology designed to help optimise driving dynamics and efficiency, safety, user-friendliness, long-distance comfort and personal well-being.
Now, as before, the handover between generations at the top end of the BMW model range is accompanied by the introduction of numerous innovations that reflect the outstanding development expertise of the world’s most successful manufacturer of premium cars.
“The new BMW 7 Series represents our take on contemporary luxury. We consider technical innovation and a high quality of all details as indispensable as the emotional form language and the atmosphere of wellbeing of the interior.
During the design process, we worked with the idea of ‘Technological Poetry’ – the feeling of a perfect interaction between progressive technology and its translation into design,” says Karim Habib, Head of Design BMW Automobiles.
9. Bold Design
Dynamic proportions, precise lines and sculptured surfaces: The BMW 7 Series shows typical BMW design in its most elegant form.
Be it in the forward-surging front, the extended side view or powerful rear, the BMW 7 Series radiates its natural and authoritative presence from every angle.
At the front, the broad frame of the large and upright kidney grille stands out clearly, giving the BMW 7 Series its dynamic, forward-surging character. The air inlet below, optically divided into three, extends along the entire front apron, giving the vehicle an exceptionally authoritative and distinctive appearance.
Equipped with LED technology as standard, the inner tubes in the Adaptive LED headlights are connected with the kidney grille by a horizontal strip.
10. Innovative Technologies
One lighting technology which, literally, highlights the way forward is BMW Laserlight, which is recognisable by the blue-coloured, horizontal bars in the centres of the tubes.
In the side view, the gently descending roof line traces an especially elegant silhouette. Peripheral chrome-plated window outlines merge seamlessly into the Hofmeister kink. The double crease with integrated door handles extends from the front to the rear lights in two precise lines.
They create a narrow area between them which appears as a constant band of light due to the interplay between light and shade in the side surface, emphasising both the length and lateral height of the BMW 7 Series.
The balanced look and the optically low centre of gravity of this sedan are supported by a chrome-plated trim that extends from the Air Breather along the entire side of the vehicle.
11. Instantly Recognisable
The horizontal alignment of all rear elements emphasises the breadth and authority of the BMW 7 Series. A horizontal chrome bar boldly extends across the entire width of the vehicle, thus creating an optical connection between the lights.
For the first time, the L shape of the light bars is also continued in the glass geometry, which gives the rear lights an even more striking appearance. The tailpipe finishers are enclosed by a striking chrome frame.
In combination with the wide track and the shaped wheel housings, they lower the optical centre of gravity, giving the BMW 7 Series a unique presence when viewed from the rear as well.
One uniquely distinctive design detail in the front view of the BMW 7 Series is the Active air stream kidney grille. The air vents with their slats in Chrome are visible and actively regulate the airstream.
If the cooling demand for the engine increases, the air vents are opened. In the closed state they improve aerodynamics and ensure a striking presence due to the vertical slats in Chrome.
Watch the video below for a preview:
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