Part 5: The BMW 7 Series: A Sense Of Wellbeing

Part 5: The BMW 7 Series: A Sense Of Wellbeing


With the all-new BMW 7 Series, BMW has redefined what an exclusive, luxurious driving experience looks like in contemporary, pioneering form.

Ground-breaking technologies in the areas of lightweight design, powertrains, chassis, operating systems, intelligent connectivity and interior ambience underline its mission to bring together unbeatable driving pleasure and long-distance comfort in a luxury sedan.

Related: Part 4: The New BMW 7 Series: Aesthetics For Visionaries

The handing over of the baton from one generation to the next at the top end of BMW’s model line-up sees the brand presenting a raft of innovations unmatched by any of its rivals.

Whichever seat you occupy in the BMW 7 Series, you feel the contemporary and future-orientated atmosphere of luxurious wellbeing. A virtuosic composition of material, light, shape, colour and innovative technologies to accompany all occupants – be it from the rear or from the driver’s seat.

In Total Command

The instrument panel directed towards the driver in the BMW 7 Series provides the stage for technological innovations. BMW is the first manufacturer to offer Gesture Control so that essential commands can be given by hand movement.

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Similarly intelligent are the advanced Voice control, the iDrive Touch Controller and, as an alternative, the Touch Display, which can be operated directly via the 10.25″ LCD colour display.

Depending on the driving mode selected, the displays in the instrument cluster behind the leather steering wheel are associated with different graphic symbols. The multifunction keys are formed three-dimensionally to provide an especially pleasant feel and are embedded in a polished chrome surface.

An elegant architecture with horizontal surfaces attracts the viewers gaze and captures it with the visual accents set by the Ambient light.

Travelling in Style


In the rear, everything is directed towards travelling in a luxurious ambience. Passengers enjoy spacious comfort and a range of exclusive entertainment options. The removable Touch Command tablet provides a fully integrated control option for comfort and entertainment functions.

With the special equipment “Executive Lounge” the rear passenger on the same side as the front passenger can enjoy the journey in an especially relaxing position.

In addition, the Panorama glass roof Sky Lounge in the long version creates an open and light-filled sensation of space and can be illuminated if required in the colours of the Ambient light.

This is the ideal atmosphere in which to enjoy the outstanding studio-quality audio of the Bowers & Wilkins Diamond surround sound system with its 1,400 watt output.

Ultimate Refinement

The BMW 7 Series represents precision and quality craftsmanship at a supreme level. Evidence of this is the Floating Design Mirror: The side mirrors appear to grow organically out of the window outline. Modern and elegant in their effect, they also enhance the aerodynamics.

Other examples of genuine detail refinements are the Active air stream kidney grille with vertical slats in Chrome, the high-precision and powerfully distinctive appearance of the wheel design and the seamlessly incorporated Hofmeister kink.

On the inside, high-quality materials such as chrome with interior trims in Poplar Grain Grey fine-wood finish and seats with upholstery such as exclusive ‘Nappa’ leather in Ivory White create a harmonious combination. Also displaying a high level of craftsmanship is the instrument panel decorated by a continuous seam. Wood decorative trim and electroplated strip are individually matched during the production process so that a seamless overall picture is obtained.

Related: Part 3: Enter The BMW 7 Series Executive Lounge

The BMW Individual offering with exclusive colours and material schemes offers additional varied options for designing the BMW 7 Series. These include the upholstery colour fine-grained full Merino leather in Mediterranean Brown Tartufo with hand-crafted details such as the stitching in woven look, hand-braided piping and colour-contrasting seams.

Watch the video below for more on the BMW 7 Series:

Do you want to know more about the BMW 7 Series? Click here.

The BMW Group has a long tradition of leading the automotive future. We believe the best way to predict the future is to create it. With the BMW 7 Series we are creating tomorrow’s luxury today. Thanks to game-changing innovations, benchmarking comfort and contemporary design as well as dynamics that are both impressive and highly efficient. Visit our website here.

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  • Busang Motsepeng

    Love it.