Part 8: The New BMW 7 Series: In Total Command

Part 8: The New BMW 7 Series: In Total Command


For an amazing four decades, the BMW 7 Series has been a global success, continually setting a new benchmark in automotive luxury. The sixth-generation iteration is no different. Not only is the new BMW 7 Series the flagship in the impressive BMW range, it is also one of the most luxurious and technologically advanced vehicles on the road today.

The new BMW 7 Series embodies the contemporary yet also future-focused interpretation of exclusive driving pleasure in a luxury sedan. And it backs up this pioneering character with advanced and, in some cases, never before seen technology designed to help optimise driving dynamics and efficiency, safety, user-friendliness, long-distance comfort and personal well-being.

Now, as before, the handover between generations at the top end of the BMW model range is accompanied by the introduction of numerous innovations that reflect the outstanding development expertise of the world’s most successful manufacturer of premium cars.

Related: Part 7: The BMW 7 Series: Lighting the Way

“The new BMW 7 Series represents our take on contemporary luxury. We consider technical innovation and a high quality of all details as indispensable as the emotional form language and the atmosphere of wellbeing of the interior. During the design process, we worked with the idea of ‘Technological Poetry’ – the feeling of a perfect interaction between progressive technology and its translation into design,” says Karim Habib, Head of Design BMW Automobiles.

BMW Touch Command


The BMW Touch Command consists of a removable tablet with 7″ display that is integrated into the centre armrest in the rear. It is connected to the car’s systems and offers comprehensive operation and setting options.

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Using the tablet, the rear seats and front passenger seat can be adjusted, for example. Air conditioning, ventilation and seat heating in the rear can be operated, as well as the interior lighting with Ambient light, the blinds for the glass sunroof and the roller sunblinds. The entertainment functions can also be controlled.

The portable BMW Touch Command can be conveniently charged from the Snap-in adapter.

Related: Part 6: The New BMW 7 Series: Exclusive Ambience

BMW Gesture Control

With BMW Gesture Control, selected functions can be operated by means of defined hand movements. Simple gestures such as ‘swiping’ or ‘pointing’ are identified in the recognition area above the centre console and trigger a function such as accepting or rejecting an incoming telephone call. Volume can be adjusted by circular motions of the index finger. Gesture Control complements the existing control systems such as the iDrive Touch Controller.

Active available gestures are displayed on the Control Display, to help the driver or passenger use them.

Do you want to know more about the BMW 7 Series? Click here.

The BMW Group has a long tradition of leading the automotive future. We believe the best way to predict the future is to create it. With the BMW 7 Series we are creating tomorrow’s luxury today. Thanks to game-changing innovations, benchmarking comfort and contemporary design as well as dynamics that are both impressive and highly efficient. Visit our website here.

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