Perfecting Social Media

Perfecting Social Media


Dion Hinchcliffe, chief strategy officer of Dachis Group, will be the keynote speaker at this year’s Social Business Africa Conference.

“As brands scramble to gain ground in social media, there is an ever-widening gap between what they promise and what they can deliver at a business level,” says Mike Stopforth, CEO of Cerebra.

“To be effective social brands, companies first need to learn to be social businesses. We are incredibly excited to have Dion join us at this year’s conference – his experience and thinking will be invaluable to African business leaders.”

“Change is happening so quickly for organisations today that being proactive in incorporating digital – and especially social media – methods of doing business has become an imperative,” adds  Hinchcliffe.

Speakers include:

  • Dion Hinchcliffe – Dachis Group (keynote)
  • Mike Stopforth – Cerebra
  • Gys Kappers – WyseTalk
  • Craig Rodney – Cerebra
  • Mike Wronski – Fuseware
  • Lucy Phillips – Consilium Legal Services.

Topics under discussion

A series of presentations and practical workshops will be held, on subjects that include:

  • Social business strategy
  • Collaborative technology
  • Social business governance
  • Social media marketing
  • Social leadership.

Event details

When: 20 August 2013

Venue: The Forum, The Campus, Bryanston

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Alison Job
Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.