If there’s one thing the young entrepreneurs of South Africaare proving time and again, it’s that it’s no longer just business as usual. The rise of social entrepreneurship is about using for-profit business models to make a difference in local communities, and the founders of ShortBlackMocca have set their sights on the fight against rhino poaching with a fun new app, Rhino Hero
Founded earlier this year, ShortBlackMocca is the brainchild of media specialists Alasdair Muller and Chris Masters. The duo wanted to do more for the plight of rhinos than simply making a donation, and it was this passion that began shaping their business ideas, social entrepreneurship model and value system.
The number of people who download apps through their smartphones and tablets (25 billion apps according to the Apple App Store and over 10 billion on the Android App Store) led ShortBlackMocca to focus on this ever-growing market. It was a business opportunity, but also a way to raise awareness through the types of apps they created.
Be a part of the solution
Enter Nicola Brits and Quentin de Bruyn, who joined the company to assist with graphic design and app development, and work on Rhino Hero began.
After eight months of development, the app is now available for Android and Apple devices. Approved by the Endangered Wildlife Trust (EWT), 50% of all proceeds go directly to the trust to assist in the fight against poaching.
Centered around Zama the Rhino Hero, who stomps out poacher camps, the app is a light-hearted by educational take on rhino poaching, and because it shows that one person (or in this case, one rhino) really can make a difference, the developers hope it raises not only awareness, but a desire to become more actively involved in worthy causes amongst its users. Download it for Apple or your laptop or desktop today.