A South African GCI animation studio has been hired by an American creative agency, Periscope, to produce an animated sequence in a 30-second television commercial for Kemps dairy products.
The animated spot advertises Greek-style snack mousse, cottage cheese and yoghurt using Friesland cows who break into a Sirtaki, a traditional Greek folk dance.
Produced in just two months, the advert is currently flighted on cable television in major hubs like Minneapolis and Milwaukee, opening the door for the Johannesburg-based firm to secure more work in the US.
Periscope’s Patti Hoffstad says, “We were searching for an animation studio that had experience in creating photorealistic animals, and one that was brave enough to attempt bovines dancing on their hind legs.”
Watch the commercial here.