Small Firms Shine at Big Awards

Small Firms Shine at Big Awards

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Despite being first time entrants to the awards, NGAGE won a Gold Award for Best Small PR Consultancy and NGAGE co-founder and account director Renay Tandy received a Gold Award for Best PR Professional in Media Liaison. NGAGE also received a special mention in the Business to Business category, for a submission on the Ludowici Meshcape acquisition announcement.

The PRISM Awards areAfrica’s most sought-after awards in the public relations industry, with 213 entries submitted in 37 categories for 2012. NGAGE MD Russell Tandy says: “We are proud of this achievement, as the judging criteria was extremely strict this year.

The judges noted that they received a record number of entries, and that they set a high standard for the awards given. They mentioned that they would not give awards to PR companies who are ‘just doing their jobs’. The winners needed to have pushed the boundaries and excelled in creativity and innovation, and that is exactly what NGAGE has achieved.”

Revolutionising the PR industry

Russell believes that the awards are evident that the company is fully-committed to revolutionising the PR industry by making use of industry-first technology and innovation, which provides clients with unrivalled services and support. “NGAGE is committed to making positive changes to the PR industry, and receiving the PRISM gold award for ‘Best Small PR Consultancy’ is a confirmation that we are successfully achieving our objectives.”

Since its establishment in 2006, NGAGE has consistently grown from strength-to-strength, and is today recognised as a market-leading communications consultancy, having achieved an 82% average annual increase in turnover year-on-year since 2007. Having developed a reputation for loving the ‘mud and dirt’ of PR, NGAGE has a comprehensive understanding of technical industries, combined with unrivalled technical writing ability, which has enabled it to fill a gap in the market by specialising in clients that operate in industries that include; mining, engineering, construction, agriculture and technology.

Russell also points out that NGAGE has bucked the industry trend of binding its clients to lengthy contracts. “The company has full confidence in its quality of service, and only requires clients to commit themselves on a monthly basis. This is achieved thanks to our complement of experienced and award-winning trade journalists, who work closely with a team of technically-knowledgeable account executives. As a result, NGAGE has maintained high client retention rates by ensuring maximum media exposure within target audiences,” he concludes.

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