The Bookmark Awards Are Open For Entries

The Bookmark Awards Are Open For Entries

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The 2017 Bookmark Awards, an IAB SA initiative, are now open for entries. South Africa’s most sought-after awards recognising all-things-digital, continue to evolve with the rapidly changing digital landscape. Entrants to the Bookmarks can expect a fresh new crop of categories that recognise the full scope of interactive excellence.

Josephine Buys, the CEO of IAB SA says, “The Bookmark Awards have always set the benchmark for tech, digital and leading edge innovation. As the IAB, we are mindful of how technology is converging and the powerful impact that interactive technology has on the marketing mix.”

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“The Bookmarks play an important role in shaping trends within the industry. Now in its ninth year, we have seen how award-winning work inspires and educates the industry about the power to build brands through creative and high impact digital executions that deliver measurable results,” she adds.

New categories span Gaming, Virtual Reality, Digital Installations and Activations, Internet of Things, Customer Experience Design and Dedicated Internet Streaming Services.

Entries close on 11 November 2016, which leaves less than two months to compile and submit your best work. The finalists will be announced after judging in the new year, and the awards ceremony will take place in March 2017 at the brand new space in Sandton, Kramerville – The Galleria.

 

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Visit thebookmarks.co.za to submit your entries! Read the full descriptions of the new entry categories below:

Games

Original digital games designed for phone, web or console. Includes games developed for informational or commercial purposes. Think FarmVille, Call of Duty or Pokémon Go.

Email, direct & inbound marketing

Use of email, SMS, direct digital marketing and other inbound techniques to achieve campaign success. Winners will show exceptional return on investment. Think Obama 2008.

Digital Installations and Activations

Use of digital technology to engage audiences typically in an out-of-home or events setting. Think BA’s #lookup billboard.

Customer Experience Design

Excellence in the digital customer experience, including point of sale or online service channels. Think Amazon.com‘s service offering.

VR

Use of Virtual Reality (VR) to promote a product or brand.

Chat, messaging and Dark Social

Use of chat, chat bots and messaging platforms (dark social) to achieve a marketing or communication result. Think Facebook Messenger.

Internet of Things

Use of atypical internet devices (i.e. not phone or computer) to achieve a marketing or communication goal. Think Apple Watch or Apple TV.

Online Photography

Use of online video by a publisher for news or editorial purposes. Think Daily Mail.

Streaming Services

Dedicated internet streaming service (video or audio). Think Netflix or CliffCentral.

Craft: Excellence In Software, Coding & Tech. Innovation

Individual or team award for demonstrable excellence and innovation in coding or use of technology in an online campaign or platform. The engineering will be judged by a team of software experts. The work and not the individuals will be judged but the winner will be an individual or team of up to 3 people.

Best Digital Student

Best student studying a digital course at an institution, including marketing and related disciplines such as UX. Think top students at AAA or UJ.

Best Digital Youngster

Best person under 28 who has made a significant contribution to digital this year through their work – can be agency, publisher or other.

Brand of the Year

Company most supportive or innovative in the digital marketing space.

Best Marketer

Individual in a brand who most supports, encourages and succeeds using digital channels.

Best CTO

Individual in a brand who most supports, encourages and succeeds using digital channels.

Best Contribution to Transformation in the Digital Industry

Organisation who has made the most convincing contribution to growing diversity in the digital industry in line with overall goals for an integrated South Africa. This could be through any meaningful mechanism ranging from ownership to participation.

Pixel for Purpose

Awarded to a piece of work (site, app, publication or any other digital piece) that made a significant positive social impact. The winner will have conclusively proven that the idea worked.

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