The Hookup Dinner

The Hookup Dinner


We’ve all attended a myriad of networking sessions where we’ve thought: “I could have stayed home, I don’t know anybody here.

If we are honest with ourselves, it’s not that it was boring, it’s just that approaching total strangers and trying to network is such a daunting task.

The whole point of networking is built on the premise of increasing your network, which should in turn, impact your net worth. But this is no easy task unless you’re a born networker.

In comes a new movement, borne of this frustration. Dr Lifesgud, the master connector and serial entrepreneur decided to change the rules of the game. He decided to create his own network and founded an initiative called The Hookup Dinner.

He and his business partner, Phakiso Tsotetsi, decided to do things their own way. Little did they know that they were serving a huge need in the South African entrepreneurship start-up eco system.

They attracted like-minded entrepreneurs from all backgrounds and hooked up on a monthly basis to chill-out and talk about business, frustrations and the start-up culture over food and wine.

Word spread quickly about these informal dinners and a movement was born. Since 3 August 2012 when these informal networking monthly dinners started, The Hookup Dinner has become the hot spot every entrepreneur wants to find themselves in.

Almost a year later, The Hookup Dinner has become a shopping ground for corporates looking for quality entrepreneurs to plug into their procurement as well as enterprise development programs.

At the dinners, entrepreneurs are collaborating, bartering services, doing business together, peer-to-peer mentoring, sharing contacts and hooking each other up with potential business leads.

The movement has attracted quality speakers who come and share their success stories by giving topical insights into their industries. The dinners feature elevator pitch competitions, which are judged by the audience.

The next Hookup Dinner will be held on 5 July 2013 at the Open Collaborative Workspaces in Johannesburg.

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Alison Job
Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.
  • Selebogo DrLifesgud Molefe

    Great platform to connect, engage & contribute to each others’ success as entrepreneurs!

  • Denise Sherman

    Entrepreneurship is sometimes a lonely road – and The Hookup Dinner is a great place to be reminded that like you – there are others out there giving it their all. Sometimes succeeding, sometimes failing. We need to support each other and be real about the challenges we face, as well as contribute to each others’ success.