Target Market Worksheet
By Entrepreneur » Business Plans » October 29, 2009Knowing who to sell your product or service to is of critical importance. Use this worksheet to identify your prospects.
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Target Market Worksheet
Use this worksheet to identify your potential customers. The answers to the following questions will help you to build a demographic, geographic and psychographic picture of your target market. This will be necessary for your business plan.
Instructions:
- Use these questions as a guideline for the research you need to do to determine the characteristics of your target market:
1. Describe your idea: |
2. What will the concept be used for? |
3. Where are similar concepts used and sold? |
4. What places do your prospects go to for recreation? |
5. Where do your prospects go for education? |
6. Where do your prospects do their shopping? |
7. What types of newspapers, magazines, newsletters do your prospects read? |
| 8. What TV and radio stations do your prospects watch and listen to? |
|
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