Entrepreneur Mag Aug 2011

Entrepreneur Mag Aug 2011


Drive Profits Through Smart Marketing

The world of marketing is changing. Consumers are more informed than ever before, they expect companies to live up to their brand promises, and they are engaging with brands and each other on a daily basis. Here is what you need to know in order to develop a marketing strategy that will drive your sales and increase profits.

Small Fry Makes It Big

Without any experience and no knowledge of the industry, Wally and Debbie Fry – winners of the emerging entrepreneur category at the 2010 Ernst and Young World Entrepreneur awards – cornered an international market with Fry’s Vegetarian, the home-grown brand that makes a vegan and vegetarian range of meat-alternative products.

How To Deliver Bad News in a Good Way

Everyone has to deliver unwelcome information at some point. Here’s one experts take on a better way to do it.

Best Learning Special Feature

Build your intellectual capital. Gaining knowledge is one of the best investments you will ever make –  and it’s a lifelong pursuit.

Go With The Flow

Regular cash flow projections can keep creditors at bay and go a long way toward ensuring the good health of your business.

Are You Really An Entrepreneur?

In a world where anyone running a business is called an entrepreneur, has the true definition been lost? And if it has, are you really an entrepreneur?

Buying on Auction

Following five key lessons when buying on auction will ensure you get the most from your investment.

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.