In the September issue we look at how to take on big competitors and win and we speak to Vusi Sithole of Nestlife.

In any market the little guys can quickly dominate by using their opponent’s size to their advantage. That’s because giant-killers can afford to shake things up and take bold steps.
In 1996, Vusi Sithole was the chairman of a subsidiary of Hollard. He had worked his way up the ranks of the insurance industry and was earning an executive’s salary, with further advancement on the horizon. For many people this would be a dream come true. But Sithole had a different dream. He gave it all up and risked everything he owned to buy an insolvent life insurance underwriting company. His instinct told him he could turn it around and create something great. He was right. Today that company is worth R150 million and still growing.
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