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Entrepreneur Mag Sep 2011

By   »  Magazine Issue  »  September 1, 2011

In the September issue we look at how to take on big competitors and win and we speak to Vusi Sithole of Nestlife.

How To Take on Big Competitors and Win

In any market the little guys can quickly dominate by using their opponent’s size to their advantage. That’s because giant-killers can afford to shake things up and take bold steps.

The Legacy Builder

In 1996, Vusi Sithole was the chairman of a subsidiary of Hollard. He had worked his way up the ranks of the insurance industry and was earning an executive’s salary, with further advancement on the horizon. For many people this would be a dream come true. But Sithole had a different dream. He gave it all up and risked everything he owned to buy an insolvent life insurance underwriting company. His instinct told him he could turn it around and create something great. He was right. Today that company is worth R150 million and still growing.

Starting Your Journey to Wealth

Making yourself richer is easy. You just need patience and a long term goal.

Mobility Special Feature

Leading mobility solutions that will make your business faster and more productive.

Give Your Customers What They Want

Your customers are talking. Are you listening? Customer research can be yours for the asking, if you’re willing to pay attention.

Boost Your Productivity

Five common sense tips to get more stuff done, faster.

Self-Made

Follow these tips to get your dream business off the ground without seeking outside investors.

Entrepreneur

About the Author

Entrepreneur Magazine, South Africa.

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