SALES

customer referrals

How To Drive Customer Referrals (When You Aren’t Airbnb, Dropbox or Uber)

Build your business through customer referrals by leveraging these five tactics.
making-a-connection

10 Ways To Connect With Absolutely Anyone You Meet

Meeting people and winning their trust is essential to business success and life success.
mobile-sales

Mobility: Buy And Sell On Your Mobile

The upturn in active mobile phone users in South Africa has also affected internet usage and consumer habits drastically.
craig-plowden_sales-strategy_sales-management

Craig Plowden Launched A Business To Increase The Profitability Of Returns

A purely transactional approach to business will never result in customer loyalty. If you want to cultivate loyal customers, you need to care about their long-term happiness. That means thinking about reverse logistics.
how-to-find-more-clients_sales-advice_sales-confidence

How to Get Clients When You Hate Asking for Business

Three ways to trade cold calling for warm leads.

MARKETING

Lewis Howes

10 Instagram Accounts Every Entrepreneur Should Follow

If you're following the right people, Instagram can be a great source for inspiration.
marketing-spend-with-consumer

Marketing/Agency In The Era Of Customer

The required marketing/agency change is driven by the rise of the connected consumer who is “always on” and engaging across channels.
authentic-form-of-advertising

Podcasting Is The Most Authentic Form Of Advertising

Authenticity is a universal characteristic of a market leader, because when you are authentic it builds trust, and people will only do business with people who they trust.
social-media-marketing

Social Sentiment In The Attention Economy

Social Sentiment is no longer the ugly step child of social metrics, overlooked or ignored. No longer relegated to just measuring content performance. It’s being used as a litmus test for investors.
Cost-Effective Marketing

5 Smart Cost-Effective Marketing Moves That Will Build Your Business In A Tight Economy

When everyone is putting their heads down and hiding, it’s the ideal opportunity to get noticed.
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