Leverage Existing Relationships to Strengthen Sales
By Entrepreneur » Sales » March 23, 2011Rather than planting new accounts, cultivate the relationships with the customers you already have.
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It’s both a problem and a blessing: You have one or two very large accounts that make up the bulk of your business. According to what you may have been told, such a concentration is very risky; you should never put all your eggs in one basket. Or should you?
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