Former Dial a Nerd employees Andre Jooste and Paul Butschi started Cool Ideas in 2011. Today, this service provider is taking on some large and very established competitors. Here’s how they are differentiating themselves.
Andrew Brand calls it his ‘art director MBA’. It’s the lessons he’s learnt building an advertising agency that cares more about customer supplier awards than glittering design awards. It’s the foundation of a 300-employee strong business with a turnover in excess of R175 million that was launched because Checkers was willing to give a two-man agency a chance to prove itself. And it’s how a business that was launched as the recession hit has not only survived, but thrived.
As the president of the Association of Black Securities and Investment Professionals (ABSIP), Sibongiseni Mbatha has learnt that true success can only be achieved when people take responsibility for their actions, respect each other, and work collectively to achieve a common goal.
Entrepreneur magazine is South Africa's Best-Selling Consumer Business Title (ABC). Targeted at business owners and key decision makers, the publication is the “how to” handbook for building companies.