Effective communication with your own staff, with potential and existing customers is not just vaguely necessary….it is imperative! And it is imperative that you communicate confidently and effectively. These are the essential traits of a great leader!
Your appearance, your eye contact and your verbal communication are all aspects of ‘you’ as an entrepreneur, a business owner, that go a long way to contributing to your very success in your chosen field! Your appearance, how you dress, and how you carry yourself is a powerful advertisement to both your staff and your customers or clients.
That’s your first line in ‘walking your talk’, dressing both appropriately and professionally, silently conveys to your staff, and the people to whom you supply your products and services, that you take yourself and your business seriously! So, now that you have the recipe for ‘silent’ communication down to a fine art, let’s take a look at the skill necessary to impart your message verbally to all those you deal with, both in-house, and ‘out there’, in your chosen trade.
Stand up and speak
Standing up and speaking in front of an audience is a vital part of being both a leader and running a business. You need to communicate effectively, powerfully and with the confidence expected from somebody in charge, somebody who knows where he or she is going, and somebody who knows where they are taking their business.
There are many skills required in the various aspects to speaking or delivering presentations, and developing these skills will give you the edge to carry out your tasks and empower you with effective tools to market your business!
To start off with, once you have gathered or researched all the information (content) for your speech or presentation, you will need to plan some time aside to prepare the order in which you will communicate the information to your audience.
- Your talk needs an opening, a body, and a close, in other words, you need to firstly give your audience an idea of what you are going to speak about, then in the body of the speech, give them all the interesting details, and then, in the close, sum up what you have told them.
- If you are going to speak with notes, write them out on relatively small hand size cards that you can refer to when necessary. Write your words out neatly and clearly, so that you can see them at a glance, and highlight any words or sentences that you regard as important or that may need emphasis
- You must practice only referring to the cards when necessary. Familiarise yourself with the handling of the cards, read your speech through several times, or as many times as is necessary until you are comfortable with the layout of your information, and practice manoeuvring the cards from the front to the back as you speak.
The difference between an average presentation and a great one is in the delivery. prepare, prepare, prepare. And then practice, practice, practice!
As with most tasks, when talking to a few or more people, you need to be adequately prepared! Know your subject, and know that you know your subject; this will provide you with a necessary bit of confidence! While preparing the content of your talk, make sure that your facts are accurate, and that you have some interesting input that your audience will be interested to hear, something that they can remember, learn from, and take away with them!
Once you have your material ready in front of you, now you can really start to practice your talk. Now you have your material, you now need to work on your delivery, (this is the how of what you are going to say).
Take some time out, lock yourself away, and practice your speech out loud at least a dozen times over. The more you practice, the more confidence you will gain, and the better you will feel. The more effort you put into your preparation, the more impressive the result, so be sure to invest some time and effort here.
Once you have practiced your speech out loud, you need to add a bit of your own style to the talk… Add in a few pauses at appropriate places for effect, for example, after you have stated an interesting fact, simply pause for a few seconds to let your audience digest what you have just said… add in a bit of humour… humour breaks the ice, both for you (the speaker), and for your listeners… keep it clean, and appropriate to both the occasion, and your audience.
Setting the stage
Eye contact is hugely powerful, and a very effective way to connect with your audience. This takes a lot of practice; however, once you get it right, this skill will serve you enormously. Having eye contact with your listeners will convey both your confidence and your sincerity to them!
When members of a multitude of audiences were asked what the one most important quality of a speaker was, the answer was enthusiasm. Be enthusiastic, act enthusiastic while talking, be interesting and show some passion for your subject!
No matter how well prepared you are for your presentation it is perfectly natural to suffer from a bout of nerves! However, don’t think negative thoughts such as ‘I’m so nervous’. Remember that our bodies respond to our thoughts, so rather ‘up’ your positive self talk by saying to yourself, ‘I’m ready and confident to do this!’
If necessary, try some deep breathing exercises to calm you down, this always works for me. Inhale deeply through your nose, make a slow count to ten in your mind, and then exhale slowly and completely through your mouth. Do this exercise three or four times and you’ll feel yourself settling down a bit. Just before you get up to speak, have a few sips of water to remove dryness in your mouth.
Have a glass of water handy should you need it. Remember, when presenting to an audience, it is not about you, it’s about the audience. If you have done a great job of preparing and practicing your talk, and you are giving them great information, (some interesting stuff from which they are going to benefit), then you have succeeded in doing your bit!
Practice makes perfect
Remember how challenging it was the first time you attempted to drive a car? It does get easier with practice, and the more you practice and apply some effort, the more adept you will become at speaking in front of an audience. Put in the time, put in the effort, and know that in time, you will stand out amongst your peers with what will be regarded as a highly admirable skill!
Become Your Best In Business
How can you streamline the actions you take in your business?
A few of the primary keys to becoming successful in business include having a clear intent or purpose, a truly inspiring vision, a grand message to share, a genuine social calling and a targeted niche to serve. From these initial basics arise the primary strategic objectives you would love to accomplish or achieve and a plan for their implementation. But before these objectives can be met, the mastery of the mind is to be initiated.
True business leaders are those who are congruent and integrated and who can organise and lead their inner parts purposefully. Once leaders govern themselves, they can govern others.
Time Is Life
When you loaf about, your mind starts thinking about all kinds of doubts, insecurities, fears, other people’s beliefs and worries about what’s happening and what isn’t happening. Such dead time can zap your energy and confidence levels and distract your mind from your purpose. Any time or space that’s not filled with high priorities often automatically becomes filled with low priorities.
Have you noticed that when you’re busy, you often accomplish and create much more? The more intensely you’re focused and active and the longer you maintain such a focus, the faster your accomplishments (time x intensity = results). Time spent on doubt, fear, or low-priority actions slows down your accomplishment process.
When you take your mind off your focus, all you see are obstacles. When your mind is focused on your dreams, you don’t have time for the many self-doubts that block them.
Raise Your Standard
Anything you do consumes time. To maximise the value of your time, prioritise your interactions. People who seem less busy and want to consume your time may think you’re being rude when you say no to their invitations, but busy people understand immediately that you’re just choosing to prioritise and wisely manage your time.
People who don’t value their own time want to take up yours with small talk, and if you keep associating with people who talk small, you could end up with a small life. You’ll find out what kind of people they are by putting a fee on your time and raising that fee regularly. If people really value your skills and time, they’ll pay for it.
“A man’s growth is seen in the successive choirs of his friends.” – Ralph Waldo Emerson
Efficiency and Effectiveness
Often when you perform a service for less than you feel you deserve, you lower your worth and enthusiasm and slow down your business. Even though you may be working like a ‘dog’, it’s neither efficient nor effective.
Any aspect of your work that pays less than you truly feel you deserve can become the weak link of your business. In addition to undermining your motivation, inefficiency and ineffectiveness can also reduce profit margins. When you or your employees perform effective actions in an inefficient way, ineffective actions in an efficient way or ineffective actions in an inefficient way, your business becomes undermined. Your worth can be determined by how efficient and effective you are at performing high-priority actions. Business masters are those who love what they do, do what they love, and work efficiently and effectively. They delegate everything else to those who desire to do the same.
How can you streamline the actions you take in your business? Ask yourself, “What can I delegate?” You’ll be far more productive, energised, and inspired at the end of the day when you can stick to actions you deem to be high-priority. Unless you value your time, neither will the world.
For more information on Dr Demartini’s teachings, visit www.drdemartini.com
How To Be A Leader
Lead by example and you’ll win the respect and loyalty of your staff.
Being a successful entrepreneur is not about locking yourself away in your workshop and bringing a great innovation to life. Certainly, you need a must-have product that will have customers beating a path to your door. But you also need the business skills to ensure you can scale up production – and the leadership skills to motivate the staff you have employed to help you make this happen.
It is rare to find these three key skills balanced equally in an entrepreneur. Most have more of one quality than another – but there is one of these qualities that we tend to fool ourselves about.
Most of us know whether we have creative skills that can produce great innovations or whether we need to improve our business skills. Almost all of us assume we can be leaders if circumstances mean we have to step up to the plate. However, almost all of us are wrong about that.
Leadership skills are something that you develop and hone as your career progresses. You might think that being head girl at school, rugby captain or president of your Toastmasters’ branch means that you have got leadership nailed.
You would be right that you have some leadership experience. But you are wrong because so much about leadership depends on context. Just as what works on the rugby field and what works in the debating chamber are not the same, so what works in business is different.
In part, it can depend on the size and sector of your business. That in turn is partly because your understanding of the context – your business savvy as opposed to your business skills – is as important as your credibility as a leader.
But there are some common traits in leaders that work in all business contexts. Once you have these nailed, you will find that you can reuse them in different businesses as you expand your entrepreneurial interests.
Here are three starter principles to put into practice today:
1. Be first
Get to work first and leave last. As an entrepreneur, one of the prime qualities you need is energy. You need to put mental and physical energy into knowing the detail of what is going on in your business. Listen to the insights of your staff as to how your systems are taking strain or could be streamlined. If you are serious about growing your business, you cannot expect to achieve this as a sleeping partner who drops by the business premises at best once a week.
2. Be a team player
Make it clear that you are not giving yourself privileges just because you are the boss. If your business involves any kind of production line, whether actual or virtual, you should be able to pitch in and help out if there is a rush of demand or an unusual number of staff hit by the virus that is going round. This is also an opportunity to check personally on the effectiveness of the systems you have set up and make tweaks where you see bottlenecks or downtime occurring.
3. Be last
As well as leaving work last, you should also pay yourself last. Consider this part of your investment in your business – and also an investment that will pay dividends in consolidating staff loyalty.
Peak Performance – How To Become A Strong And Legendary Business Leader
The starting point is to consistently and constantly build and mould an unshakeable character and add a clear strategy for your personal life and your business.
‘Leadership is a potent combination of Character and strategy’
– General Norman Schwarzkopf
Leadership has long fallen into the category of the enigmatic. It is no longer the case considering the ‘deep dive’ neuroscientists, psychologists and industrial psychologists have taken into understanding the brain and human behaviour in general.
For those that have a deep and driving desire to understand themselves better volumes of highly beneficial research are available to you. How willing you are to seek for and apply the infinite amount of knowledge out there is dependent upon your priorities, your ‘grit’ and your level of desire to personally transform and be impactful in this world.
Most of all a strong belief in your own abilities to become a legendary business leader is a basic requirement for the alchemy from follower to leader to take place.
The human nature guru Robert Greene describes a strong character as follows:
“Strong character has a tensile quality like a good piece of metal – it can give and bend but still retains its overall shape and never breaks”
Character is who you really are, not what you want others to think of you. Who you truly are is especially revealed under the most challenging circumstances. How your investors, co-founders, employees and clients view you is highly dependent upon your actions during times of business crisis, failure or when you as an entrepreneur are faced with turbulent personal circumstances.
The ability to authentically and empathetically (towards yourself and others) take a stand for your beliefs, admit (to yourself most of all) to your mistakes, rectify them (the highest and truest form of an apology) within times of strife and difficulty leads to a strong and un-breakable character.
Through this writing you are strongly urged to reflect on the fact that a strong character will not fall from the sky and simply be bestowed upon you, instead a strong character, akin to steel, is moulded and shaped by fire meaning that your character is mostly shaped by challenging times.
As the late master poet Leonard Cohen said –
‘There is a crack in everything that is where the light seeps in’
Nothing is perfect and when you truly learn from failures and mistakes your wounds can become blessings, your tests can become testimonies and you can lead others to achieve the same.
Those that have a slight and very determined smile on their face and maintain belief and even dramatically increase their levels of performance the moment they recognise that they have arrived within a highly challenging space are the ones that have trained for that exact moment.
The Navy Seals say:
“You do not rise to the challenge you fall to your level of training”
All external information gathered within each moment enters the brain and is processed through the Amygdala first – that part of the brain that provides housing for the ‘fight or flight’ response. Information is first filtered through your very own doubts, fears and insecurities.
If you have not worked on your own fears diligently and instilled habitual mechanisms of effective action triggered by fear your re-actions of lack of action (procrastination) will not be optimal at all. ‘Grit’ is born at the intersection of passion and perseverance and can be trained. Bravery can be trained. Leadership can be trained. Character although influenced by genetics can be trained.
All tools to succeed at the aforementioned subjects are within us all, in a lot of cases lying dormant and anxiously awaiting your increased levels of awareness which will empower you to use the tools required effectively.
As a practical example I coach my ‘Peak Performance’ clients to train for Grit in the following way – Choose a day of the week when you are especially tired and not in the greatest of moods force yourself to the gym and train the toughest muscle group for you (usually legs) and where you normally do three sets of squats do seven and make those sets harder than before in every way.
Or again choose a day of the week again where you are very tired and instead of taking a plunge onto the couch to watch ‘Game of Thrones’ or whatever it is, go and hike, a long tough hike that will really test you.
It does sound harsh but you will thank yourself when the tough times occur and they will, that you have willingly trained yourself for grit.
On to the subject of Strategy which forms a potent combination with character and results in Leadership.
Dictionary.com defines strategy as:
A plan, method, or series of manoeuvres or stratagems for obtaining a specific goal or result.
For a strategy to be effective a basic requirement of many requirements is that a clear and highly specific end vision and/or goal, and/or result must be defined. Visions, goals or desired results are often vaguely defined because the often subconscious fear of clearly defining our failures by setting clear and measurable goals plagues us.
The mind struggles with finding solutions, answers and strategies when vague goals are set. It is also very hard to retain focus on anything that is very vague. As the importance of an effective plan to achieve your well defined Vision and goals cannot be overstated I strongly recommend getting expert help to facilitate a future session.
Once the desired end result, goals and vision is crystal clear we can ‘reverse engineer’ an effective plan that can actualise our dreams. We need to create a metric system that constantly, consistently and visibly measures our progress and success of our plan. The metrics will notify us of challenges and will signal a need for adjustments within our strategy.
The very good news emanating from this article is that anyone can be a legendary leader should they not only sincerely wish to be a leader but also take effective action on becoming one. The starting point is to consistently and constantly build and mould an unshakeable character and add a clear strategy for your personal life and your business.
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