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Servant Leadership – Will You Serve?

Now, the inevitable question to the reader – Will you serve?

Dirk Coetsee



Servant Leadership

“I dreamt that life was joy. I awoke and saw that life was service. I acted and behold service was joy.” – Rabindranath Tagore

The Japanese Samurais’ legendary fearlessness and martial prowess echoes in history. Poets carried stories of their skill and bravery across vast oceans. The reader might be surprised at the meaning of the word “Samurai”, it means – “To serve”. Samurais served their Lords with legendary discipline and a collective aspiration to a warrior code that they deemed to be higher than themselves called “Bushido” (The way of the warrior).

The way of the Samurai lives on only within the memory of some. Some of the principles that they lived by will however never die as they form the fabric of some modern legendary businesses and sports teams.

Aspiration towards something higher than ourselves, disciplined action in service of others and always honing our skills are principles sorely needed to meet the challenges of the current business landscape and life in general.

Quite many readers might relate to the narrative of joy experienced from unconditional giving, especially if the gift was helping someone to change her life in a meaningful and lasting way.

Related: Osteostrong: An Exploding Global Movement Of Positive Change

When you have passion for witnessing someone or a business transform into the greatest form of themselves you might have had at least a glimpse of how the principles of Servant Leadership can act as a catalyst for purposeful and sustainable change.

Nelson Mandela

The word servant might conjure up conflicting images in various peoples’ minds, ranging from constructs such as slavery to servant heroes such as Nelson Mandela whom held an aspiring vision in higher regard than themselves.

When we embark upon the journey of servant leadership we are all challenged to renewed thinking by the following proverb , – “If service is below you then leadership is beyond you.”

This article is a medium to offer a legion of alternatives to seeing service as a form slavery. Servant Leadership experienced as a practical paradigm shift has the potential to transform individuals, businesses, and even countries into greatness. Individuals whom choose to wear the mantle of servant leadership have the opportunity to improve their families’ situation and even communities.

When we acknowledge the servant leadership capabilities within us all and dare to tread on the journey towards actualisation of this wonderful gift we soon become conscious that our own minds are potentially the most restrictive slave masters of them all, that is when we allow it to be.

Thoughts entertained long enough tend to become beliefs. Perpetual thinking that forms beliefs such as:

“I am not good enough”

“Only people with born charisma can lead”

“you have to have a title to lead”

“I am an introvert therefore I cannot lead”

“I do not have the skill nor experience to lead”

“Giving and serving is conditional”

“I am a failure”

“My job is to order people what to do therefore I am not a servant but a master…”

is in fact stumbling blocks that we have created ourselves that prevents us from unleashing our authentic and inherent servant leadership potential within.

The first step towards actualisation of our servant leadership potential is to rid ourselves of our self-inflicted and limiting beliefs and actions. Countless servant leaders have proven that “the mind that perceives the limitation is the limitation”.

Eleanor Roosevelt

Eleanor Roosevelt

Eleanor Roosevelt said, “You cannot feel inferior without your consent”, revealing the truth that we are either good enough to serve and lead or not,  by choice and individual perception.

Related: How To Conquer Your Fear Of Becoming an Entrepreneur By Being Disciplined

Those brave servants among us who are self-motivated individuals that came to the realisation that even without a prestigious title,  they are true leaders in practise, by continuously improving themselves and becoming an example that others want to follow, deserve our admiration.

Several introverts who realised that their introversion is actually a blessing as it can empower them to spend many hours alone, without distractions, honing their craft to perfection without needing to engage others as frequently as most extroverts have the need for.

When you have the sincere mindset of a servant leader skills can be acquired and experience developed over time only the drive and passion to do so is required.

Unconditional giving is true service to, and love for others whether it is skills transference or any other form of gift. Conditional giving is a form of enslavement albeit that it might be veiled by certain rewards in some instances. Mother Theresa is a pristine example of a servant leader whom believed in unconditional love and giving.

“Calm seas never made a good sailor” – Although the author fully recognises that very tough times do not in general provide immediate gratification, even quite the opposite indeed, difficulty is a great teacher in many ways.

The accumulation of challenging experiences endured and overcome becomes powerful tools that the servant leader utilizes to teach others to triumph over similar circumstances.

Making mistakes, losing your job, even closing businesses, albeit very painful, does not make you a failure. It is very natural for our egos’ to not appreciate nor like the blows suffered that failure inflicts so masterfully. The true servant does well, however to guard against those thoughts of being a failure, for if they are entertained long enough they can become powerful and negative beliefs.

A leader taking up the responsibility of being an example to others must view each failure as a learning experience and more important implement the learning in order to move forward.

The difference between a true servant leader and those who give up is a matter of principle, which is that a servant leader never gives up for in giving up it is a disservice not only to the leader but to her team members as well. How can you serve when you have given up? Perseverance to the servant leader is therefore not a choice but a matter of principle.

Related: Paddy Upton: People Centred Coaching

As a general example, when someone in a position of authority simply barks orders and dangles rewards in front of people whilst the treat of punishment is always hanging as a dark cloud over them when they do not perform that person is not serving anyone but herself in the long run.

Servant Leaders’ always aim to create a climate of inspiration by firstly showing others through their actions that the grand vision that they collectively entertain is a possibility. Servant leaders care about people and love what they do. They are always improving themselves and take daily steps towards an inspiring vision that is greater than themselves despite several challenges that will occur.

Dr Edgar Schein

Dr. Edgar Schein

The wise and renowned consultant and expert on Culture, Dr. Edgar Schein believes that culture and leadership are two sides of the same coin and indispensable to one another. It is extremely hard to not only create a high-performance business team or sports team culture but sustain it when there is not a collective yearning amongst the team members to serve a purpose and/ a vision higher than themselves.

The collective and humble efforts of servant leaders whom aspire to something greater than themselves can be a very powerful multiplication factor to performance.

According to the book “Legacy” one of the most successful sports teams of all times, the All Black rugby team has a collective “mantra” that lifts the veil on their culture of excellence to a degree. It goes “Better people make better All Blacks”.

Sounds so simple, yet only a heightened level of self-awareness combined with the humility to admit to your personal challenges and to sincerely ask for mentorship can strengthen your will to become a better person. Better persons make better team members. Sustainable and consistent action that bring servant leadership principles to life can be the compound interest that forms a legendary business or sports team.

When we introspectively consider our personal success as servant leaders the reality is that we are only as successful to the degree that our team members are successful.

Now, the inevitable question to the reader – Will you serve?

Dirk Coetsee is an international Peak Performance Business and Master NLP coach. He is an entrepreneur and founder of DCGlobal business and life coaching. DCglobals’ purpose is to multiply the performance and growth of businesses and individuals. Contact Dirk directly at:


Become Your Best In Business

How can you streamline the actions you take in your business?

Dr John Demartini




A few of the primary keys to becoming successful in business include having a clear intent or purpose, a truly inspiring vision, a grand message to share, a genuine social calling and a targeted niche to serve. From these initial basics arise the primary strategic objectives you would love to accomplish or achieve and a plan for their implementation. But before these objectives can be met, the mastery of the mind is to be initiated.

True business leaders are those who are congruent and integrated and who can organise and lead their inner parts purposefully. Once leaders govern themselves, they can govern others.

Time Is Life

When you loaf about, your mind starts thinking about all kinds of doubts, insecurities, fears, other people’s beliefs and worries about what’s happening and what isn’t happening. Such dead time can zap your energy and confidence levels and distract your mind from your purpose. Any time or space that’s not filled with high priorities often automatically becomes filled with low priorities.

Have you noticed that when you’re busy, you often accomplish and create much more? The more intensely you’re focused and active and the longer you maintain such a focus, the faster your accomplishments (time x intensity = results). Time spent on doubt, fear, or low-priority actions slows down your accomplishment process.

When you take your mind off your focus, all you see are obstacles. When your mind is focused on your dreams, you don’t have time for the many self-doubts that block them.

Raise Your Standard

Anything you do consumes time. To maximise the value of your time, prioritise your interactions. People who seem less busy and want to consume your time may think you’re being rude when you say no to their invitations, but busy people understand immediately that you’re just choosing to prioritise and wisely manage your time.

People who don’t value their own time want to take up yours with small talk, and if you keep associating with people who talk small, you could end up with a small life. You’ll find out what kind of people they are by putting a fee on your time and raising that fee regularly. If people really value your skills and time, they’ll pay for it.

“A man’s growth is seen in the successive choirs of his friends.” – Ralph Waldo Emerson

Efficiency and Effectiveness

Often when you perform a service for less than you feel you deserve, you lower your worth and enthusiasm and slow down your business. Even though you may be working like a ‘dog’, it’s neither efficient nor effective.

Any aspect of your work that pays less than you truly feel you deserve can become the weak link of your business. In addition to undermining your motivation, inefficiency and ineffectiveness can also reduce profit margins. When you or your employees perform effective actions in an inefficient way, ineffective actions in an efficient way or ineffective actions in an inefficient way, your business becomes undermined. Your worth can be determined by how efficient and effective you are at performing high-priority actions. Business masters are those who love what they do, do what they love, and work efficiently and effectively. They delegate everything else to those who desire to do the same.

How can you streamline the actions you take in your business? Ask yourself, “What can I delegate?” You’ll be far more productive, energised, and inspired at the end of the day when you can stick to actions you deem to be high-priority. Unless you value your time, neither will the world.

For more information on Dr Demartini’s teachings, visit

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How To Be A Leader

Lead by example and you’ll win the respect and loyalty of your staff.

Richard Mukheibir




Being a successful entrepreneur is not about locking yourself away in your workshop and bringing a great innovation to life. Certainly, you need a must-have product that will have customers beating a path to your door. But you also need the business skills to ensure you can scale up production – and the leadership skills to motivate the staff you have employed to help you make this happen.

It is rare to find these three key skills balanced equally in an entrepreneur. Most have more of one quality than another – but there is one of these qualities that we tend to fool ourselves about.

Most of us know whether we have creative skills that can produce great innovations or whether we need to improve our business skills. Almost all of us assume we can be leaders if circumstances mean we have to step up to the plate. However, almost all of us are wrong about that.

Leadership skills are something that you develop and hone as your career progresses. You might think that being head girl at school, rugby captain or president of your Toastmasters’ branch means that you have got leadership nailed.

You would be right that you have some leadership experience. But you are wrong because so much about leadership depends on context. Just as what works on the rugby field and what works in the debating chamber are not the same, so what works in business is different.

In part, it can depend on the size and sector of your business. That in turn is partly because your understanding of the context – your business savvy as opposed to your business skills – is as important as your credibility as a leader.

But there are some common traits in leaders that work in all business contexts. Once you have these nailed, you will find that you can reuse them in different businesses as you expand your entrepreneurial interests.

Here are three starter principles to put into practice today:

1. Be first

Get to work first and leave last. As an entrepreneur, one of the prime qualities you need is energy. You need to put mental and physical energy into knowing the detail of what is going on in your business.   Listen to the insights of your staff as to how your systems are taking strain or could be streamlined. If you are serious about growing your business, you cannot expect to achieve this as a sleeping partner who drops by the business premises at best once a week.

2. Be a team player

Make it clear that you are not giving yourself privileges just because you are the boss. If your business involves any kind of production line, whether actual or virtual, you should be able to pitch in and help out if there is a rush of demand or an unusual number of staff hit by the virus that is going round. This is also an opportunity to check personally on the effectiveness of the systems you have set up and make tweaks where you see bottlenecks or downtime occurring.

3. Be last

As well as leaving work last, you should also pay yourself last. Consider this part of your investment in your business – and also an investment that will pay dividends in consolidating staff loyalty.

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Peak Performance – How To Become A Strong And Legendary Business Leader

The starting point is to consistently and constantly build and mould an unshakeable character and add a clear strategy for your personal life and your business.

Dirk Coetsee




‘Leadership is a potent combination of Character and strategy’

– General Norman Schwarzkopf

Leadership has long fallen into the category of the enigmatic. It is no longer the case considering the ‘deep dive’ neuroscientists, psychologists and industrial psychologists have taken into understanding the brain and human behaviour in general.

For those that have a deep and driving desire to understand themselves better volumes of highly beneficial research are available to you. How willing you are to seek for and apply the infinite amount of knowledge out there is dependent upon your priorities, your ‘grit’ and your level of desire to personally transform and be impactful in this world.

Most of all a strong belief in your own abilities to become a legendary business leader is a basic requirement for the alchemy from follower to leader to take place.

The human nature guru Robert Greene describes a strong character as follows:

“Strong character has a tensile quality like a good piece of metal – it can give and bend but still retains its overall shape and never breaks”

Character is who you really are, not what you want others to think of you. Who you truly are is especially revealed under the most challenging circumstances. How your investors, co-founders, employees and clients view you is highly dependent upon your actions during times of business crisis, failure or when you as an entrepreneur are faced with turbulent personal circumstances.

The ability to authentically and empathetically (towards yourself and others) take a stand for your beliefs, admit (to yourself most of all) to your mistakes, rectify them (the highest and truest form of an apology) within times of strife and difficulty leads to a strong and un-breakable character.

Through this writing you are strongly urged to reflect on the fact that a strong character will not fall from the sky and simply be bestowed upon you, instead a strong character, akin to steel, is moulded and shaped by fire meaning that your character is mostly shaped by challenging times.

As the late master poet Leonard Cohen said –

‘There is a crack in everything that is where the light seeps in’

Nothing is perfect and when you truly learn from failures and mistakes your wounds can become blessings, your tests can become testimonies and you can lead others to achieve the same.

Those that have a slight and very determined smile on their face and maintain belief and even dramatically increase their levels of performance the moment they recognise that they have arrived within a highly challenging space are the ones that have trained for that exact moment.

The Navy Seals say:

“You do not rise to the challenge you fall to your level of training”

All external information gathered within each moment enters the brain and is processed through the Amygdala first – that part of the brain that provides housing for the ‘fight or flight’ response. Information is first filtered through your very own doubts, fears and insecurities.

If you have not worked on your own fears diligently and instilled habitual mechanisms of effective action triggered by fear your re-actions of lack of action (procrastination) will not be optimal at all. ‘Grit’ is born at the intersection of passion and perseverance and can be trained. Bravery can be trained. Leadership can be trained. Character although influenced by genetics can be trained.

All tools to succeed at the aforementioned subjects are within us all, in a lot of cases lying dormant and anxiously awaiting your increased levels of awareness which will empower you to use the tools required effectively.

As a practical example I coach my ‘Peak Performance’ clients to train for Grit in the following way – Choose a day of the week when you are especially tired and not in the greatest of moods force yourself to the gym and train the toughest muscle group for you (usually legs) and where you normally do three sets of squats do seven and make those sets harder than before in every way.

Or again choose a day of the week again where you are very tired and instead of taking a plunge onto the couch to watch ‘Game of Thrones’ or whatever it is, go and hike, a long tough hike that will really test you.

It does sound harsh but you will thank yourself when the tough times occur and they will, that you have willingly trained yourself for grit.

On to the subject of Strategy which forms a potent combination with character and results in Leadership. defines strategy as:

A plan, method, or series of manoeuvres or stratagems for obtaining a specific goal or result.

For a strategy to be effective a basic requirement of many requirements is that a clear and highly specific end vision and/or goal, and/or result must be defined. Visions, goals or desired results are often vaguely defined because the often subconscious fear of clearly defining our failures by setting clear and measurable goals plagues us.

The mind struggles with finding solutions, answers and strategies when vague goals are set. It is also very hard to retain focus on anything that is very vague. As the importance of an effective plan to achieve your well defined Vision and goals cannot be overstated I strongly recommend getting expert help to facilitate a future session.

Once the desired end result, goals and vision is crystal clear we can ‘reverse engineer’ an effective plan that can actualise our dreams. We need to create a metric system that constantly, consistently and visibly measures our progress and success of our plan. The metrics will notify us of challenges and will signal a need for adjustments within our strategy.

The very good news emanating from this article is that anyone can be a legendary leader should they not only sincerely wish to be a leader but also take effective action on becoming one. The starting point is to consistently and constantly build and mould an unshakeable character and add a clear strategy for your personal life and your business.

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