On the business model:
“Make sure you are very specific when it comes to describing your typical customer, your product and exactly how you are going to market the product. Too many business plans glibly talk about “mass media advertising” without the faintest idea about the costs. Be precise about how you are going to get your message to the consume
On the financials:
“You can outsource your financials if you are not a numbers guru, but that doesn’t mean you can abdicate from the responsibility to understand what they mean and make sure they are accurate and reflect a real possible business path.”
On the operational plan:
“This is where most plans gloss over the nuts and bolts reality. Make sure you identify the five top operational success factors for the business (eg keep spare parts in stock), and explain how you are going to handle each one on a practical level. Remember, things don’t happen by themselves.
On the marketing plan:
“Advertising costs money. Lots of it. Avoid ideas of big ad campaigns, billboards and radio ads unless you have the money. Think smart: leaflets, SMS marketing, direct selling. Again, it’s all about getting the message to your prospects, not the entire population of the country.”
On the Layout and presentation of the business plan:
“Keep it simple. White A4 paper, a simple 12-point font like Arial, numbered pages and as short as possible. I have seen fantastic business plans that are all of five pages long, and terrible plans that are 50 pages long. Write it on a “need to know” basis.”
On getting your business plan in front of the right people:
“Enter business plan competitions. Keep a copy in your briefcase at all times – you never know. Use Facebook and LinkedIn. Use your network. And when you present it, remember – the business is just a tool – they’re buying into YOU.”
On pitching and presenting the business idea:
“The biggest mistake people make is to oversell – they want to tell the whole story in the first meeting. Don’t. Tell just enough of the story to show that you know what you’re talking about and are going to make it work, with or without the investor. When you’ve pitched enough to intrigue the listener, stop talking and let them think and ask questions. You want to be at an intersection, not going down a one-way street.”
On asking for constructive criticism and making necessary adjustments:
“Yes, yes, yes. A real entrepreneur will always be receptive to a better way of doing things. Don’t be afraid to copy (legally), there’s nothing really new under the sun.”
On involving a mentor:
“Mentors are great, but too many people use them as a crutch. No-one is going to make it all come together except you. And make sure your mentor has run their own business for at least 20 years before you take their advice. Don’t discount female intuition.”
Why Your Business Beliefs Are More Important Than Your Business Plan
Your business plan will change. Your business beliefs should lead you to long-term success.
Do not spend more time working on your business plan than you do actually working on your business. A business plan is important, and you should take the time to make one. Just know that your beliefs about business will have a much greater impact on your success than what you put on paper.
I know this because I’ve coached dozens of entrepreneurs and business owners from the very beginnings of their businesses. I’ve watched some of them grow their businesses all the way to six-, seven- and even eight-figure earnings, even when their initial idea looked shaky on paper.
I’ve watched others struggle for years before giving up, even though their ideas looked foolproof on paper.
The short explanation here is that what you put on paper for a business plan will never match reality. Never. As soon as you start selling to and working with real people, things change. There’s a certain amount of chaos. However, there is a way to harness that chaos and use it to build your empire, which is what I’m here to show you today.
Innovation is moving faster than ever before
In the next five to 10 years, most of the jobs that exist today will be replaced by AI. For entrepreneurs, that means your business operations will be cheaper and more reliable than ever before. However, it also means that your daily operations will look completely different than what they look like today.
Plus, many of these technologies will have unintended consequences. They’re going to create problems that we’ve never had to deal with before (such as high unemployment).
I don’t say any of that to scare you. In fact, I’m extremely optimistic about the future, and you should be, too. My point is that none of us can afford to get stuck on how we do business today.
If your idea of success is to find the next “hack” or “quick fix,” then you’re going to be sorely disappointed. Those hacks and quick fixes are going to become outdated almost as soon as they appear.
So, here’s what you need to do instead: Become obsessed with the principles of wealth and success, not just the delivery system. Study the entrepreneurs and the businesses you admire most and look for the principles that guided their decisions.
Focus on principles, not quick hacks
The most successful entrepreneurs on the planet are the ones that put in decades of hard work to build their empires. That means that they kept their businesses growing even in times of massive uncertainty, loss and change. How?
It comes back to their business beliefs, which is another way of saying principles. If your business beliefs are solid, you will quickly find a way to create new solutions when the old systems for doing business break down. For a great example of this, look at Ray Dalio. He’s been listed as one of the 100 wealthiest people in the world, and he even wrote a book called Principles.
He’s also the founder of the investment firm Bridgewater Associates, which has a fund called the Pure Alpha fund that only lost money three times in the last 20 years. Keep in mind, that includes the 2008 housing crisis, which was the worst economic downturn in recent history. When most people were suffering financial disaster, Dalio and others like him kept their empires growing.
Again, it goes back to beliefs, aka principles. One of Dalio’s core beliefs was that he could design an investment portfolio that would remain safe and keep growing under any economic season. Through years of researching and testing, he created the All Seasons portfolio and accomplished just that. And he accomplished that because he was looking for the principles that would keep his money growing over the long term instead of get-rich-quick tricks and hacks.
Another great example is Google. Google’s mission statement is “Organize the world’s information and make it universally accessible and useful.” That’s not a hack or a get-rich-quick scheme.
That’s a guiding belief in what’s possible. It’s a huge idea that serves the needs of people all over the world. That’s what has allowed Google to create billion-dollar solutions and rewrite how much of the world operates today.
Beliefs can make you mentally strong — or weak
Let’s bring this back down to a personal level. If you believe that you have the creativity, focus and discipline to solve any problem that comes up in your business, then that will come true. On the other hand, if you believe there’s no room left for your ideas, or that you’ll never be able to lead other people toward your vision, that will also come true.
With that in mind, let me offer you a set of beliefs that have helped me succeed in business. These are not beliefs I pulled out of thin air. These are beliefs I’ve seen in action with dozens of other successful entrepreneurs.
I’ve tested them out in my own life and found that they each helped my businesses grow faster. I encourage you to read these aloud to yourself until they become habits in your own thinking.
- Money is attracted to decisiveness, action-taking and speed.
- I can learn whatever new skills I need to succeed and keep my business on the cutting edge.
- I can earn the respect and cooperation of anyone whose help I need.
Now, you might be wondering if I’m preaching some kind of woo-woo, “law of attraction” stuff here. I’m not. If you read those beliefs again carefully, you’ll see that they emphasize taking action. They emphasize going above and beyond what most people are willing to do.
The whole point of this is to prime yourself to want to take these actions even when they are uncomfortable. You will do this because you believe that the rewards will come. No, the rewards will not come immediately. Yes, the reality will be a long and difficult road.
Related: The Power of Dominant Thought
That’s precisely why you need deeply held, empowering beliefs to push you forward even when your plan falls apart. Focus on developing your core beliefs, and you will have the power to overcome any challenge on the path to empire.
This article was originally posted here on Entrepreneur.com.
Top 9 Business Plan Resources
Want to write a business plan but don’t know where to start? Find the top 10 business plan resources here.
A business plan is essential at every stage of your business. By writing a business plan you are giving potential funders a reason to invest in you and you are giving yourself a reference throughout your business journey.
You should be referring to your business plan at regular intervals to make sure that you are still on the right track or to update it in order to grow your business.
Writing a business plan need not be confusing or difficult because of all the available resources on the web. Entrepreneur lists the top nine business plan resources below to help you get started.
Entrepreneur Magazine SA offers advice on every area of writing a business plan
Entrepreneur Magazine being the ultimate “how to” guide for starting and growing a business offers a helping hand to anyone looking to create a business plan.
This section goes into detail on the format to follow and also offers sample plans for you to use as a template. You can also read through articles offering expert advice and do’s and don’t of business plans.
A creative, visual map for success.
The Right Brain Business Plan offers readers a fun and accessible way to creating their business plan and reaching their financial goals.
This book is ideal for the creative entrepreneur, designer, wellness professional, writer or photographer.
With the use of worksheets and step by step instructions, you will find that the business plan process is easier than you thought.
A visual guide to writing a business plan.
Entrepreneur Magazine has an in-depth business plan template that you can easily download and use as a detailed guideline when writing your business plan.
You can download this template for free and start creating the various sections of your business plan so that in the end you have a detailed business concept that is attractive to potential investors.
Practical advice from business plan experts.
BPlans was founded by Tim Berry, a renowned business planning authority, and their website caters to entrepreneurs and business owners who need sample business plans as well as advice for writing a business plan when starting or growing their companies.
This website offers free as well as paid for services for you to choose from depending on your needs.
Complete guide to business plan contents.
There are 10 elements or sections that need to be included in a business plan and this article from Entrepreneur Magazine goes into detail on each.
Related: Free Sample Business Plans
Their format guide will ensure that your business plan covers everything that it needs to for your own use as well as to present to potential financiers.
A useful handbook for building the ideal business model.
Alexander Osterwalder’s has created a guide to building a detailed business model that any start-up will find useful.
You can purchase the full book if your decide that you would like further information on his process and thinking around business models.
Top advice from finance institutions and entrepreneurial experts.
Renowned experts such as Martin Feinstein of Enablis, Allon Raiz of Raizcorp, Keet van Zyl of HBD Venture Capital and Andre Deiderichs of Old Mutual all give their opinions and top tips for writing a business plan by taking into account the do’s and don’t s and what potential investors will be looking out for.
Related: Free Business Plan Template Download
If you are working on a marketing plan for your company, MPlans can assist.
Because writing a marketing plan is just as important as your business plan, it’s important to take the time to understand the various elements.
MPlans offers a range of free marketing plans that you can use as a template to create yours. They also have marketing software that you can purchase if you want to create a totally unique plan.
Tim Berry is the owner of Palo Alto Software, a co-founder of Borland International, and a well known expert in business planning.
Entrepreneur Magazine’s website gives you free access to his articles and advice so that you have all the knowledge you need when writing or modifying your business plan.
Related: 21 Free Sample Business Plans
Apps To Help You Write A Business Plan
A number of apps simplify the often tedious, complicated process of crafting a thorough bank- and investor-ready business plan.
If you have a killer idea for a start-up, but lack the time, resources and budget to develop a business plan, a business plan-generating app can help you get your plan on paper and, ideally, off the ground.
A number of apps simplify the often tedious, complicated process of crafting a thorough bank- and investor-ready business plan.
You provide the information, they organise it into a plan, and hopefully soon you’ll be in business.
Here’s a look at three apps that can help get your business plan rolling:
This is an all-in-one web app that walks users through every step of creating a traditional business plan.
Here’s how it works: Based on the data you enter into the app, Enloop automatically generates sales, profit and loss, cash flow and balance sheet projections for you, complete with explanatory graphs and other compelling visual elements.
Enloop also provides standard, yet customisable business plan text for each section of your plan, including portions focused on key company information and financial data.
Enloop’s Free & Easy option includes a single custom business plan packaged in a clean, professionally formatted PDF file that you can download, print and share.
More fully featured paid versions range from $9.95 a month to $39.95 a month and allow you to make multiple business plans. Enloop is only web-based and not yet available for mobile devices.
Alex Glassey, who designed this iPad-only app, describes it as “a strategic-planning app that helps entrepreneurs with the thinking and decision-making process.”
StratPad can be a smart choice for people who are writing their first-ever business plan. It is packed with several free how-to tools for beginners, including a 58-page business strategy tutorial, view-on-demand training videos, email-based customer service, and more.
A free basic StratPad edition is available for students. Paid, one-time fee plans range from $9.99 to $54.99. The more you pay, the more advanced business plan options you get.
The easy-to-use app guides users through a series of simple questions and prompts. Your answers are used to develop a summary business plan, complete with revenue projections and full-colour graphs and charts.
3. Business Plan Premier
This $7.99 iPad app does double-duty for users who are eager to have their business plan backed fast.
Not only does Business Plan Premier help you organise and write your business plan at an extremely detailed level, it also enables you to present your finished plan to more than 3 000 high net worth potential investors, who are also members of investment research firm Ben Stein & Accredited Members Inc.
Business Plan Premier leads you through writing your prospective company’s vision and mission statements, product descriptions and marketing plans.
You can also use it to complete competitive and SWOT (strengths, weaknesses, opportunities and threats) analysis, outline your management scheme, identify your start-up expenses, define your target market and more depending on your needs.
Your completed business plan is exported as a Microsoft Word document that you can edit, print, email or upload to Dropbox. Business Plan Lite is the free (but much less functional) version of the app.
Sample Business Plans: Still stuck? Click here to view over 100 industry-specific, free sample business plans.
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