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Business Plan Research & Preparation

SWOT Analysis Examples

It’s not necessary to hire an expert to do a SWOT analysis for your business, you can quite easily do it yourself after checking out a few SWOT analysis examples online.

Alison Job



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Seeing how a SWOT analysis can be implemented in a variety of ways is useful when you are busy with your business plan research and preparation; here are three SWOT analysis examples illustrating how this approach can be tailored to suit pretty much all areas of your business.

  1. Sales SWOT Analysis Example
  2. Marketing SWOT Analysis Example
  3. Business SWOT Analysis Example
  4. What are the Benefits of SWOT analysis and free cheat sheets
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Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.

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1 Comment

  1. Mpumelelo Dlamini

    Apr 11, 2016 at 15:05

    what is the name of the site

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Business Plan Research & Preparation

Free SWOT Analysis Template

While all SWOT analysis templates comprise the same basic elements, ie Strengths, Weaknesses, Opportunities and Threats, the information you slot under each heading can make or break your planned product or solution launch.

Nicole Crampton



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Are you unsure of what to put into your SWOT analysis, or even what a SWOT analysis is? The following guide will assist you in setting up an ideal SWOT analysis and clear up any misconceptions:

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Business Plan Research & Preparation

21 Free Sample Business Plans

Writing a business plan can be a daunting process. Sample business plans can be very helpful in providing a format for you to build your business plan on.

Alison Job




Here you’ll find free sample business plans for every conceivable type of business.

Go through our collection of free sample business plans – we have one for almost every industry.

However, don’t just copy the sample business plan. The purpose of writing a business plan is to actually research and find out more about the business venture that you have in mind. It also allows you to stress test all of your business assumptions to ensure they hold up to real market conditions.

Business Plan Categories

21. Travel and Transport Sector

Find 11 sample business plans here to launch your travel or transport business.

20. Children’s Education

Educational Website Business Plan: Learn from education business, One Week At A Time’s business plan example, and create an educational website of your own.

Related: Business Plan Format Guide

19.  Computers and Internet

Find 8 sample business plans here to help you launch your computers or internet business.

18. Construction and Engineering

Find 4 sample business plans here to help you launch your construction or engineering business.

17. Consulting

Find 13 sample business plans here to help you launch your consulting business.

16. Food and Farming

Find 7 sample business plans here to help you launch your food or farming business.

15. Health and Beauty

Find 4 sample business plans here to help you launch your health and beauty business.

14. Hospitality

Find 3 sample business plans here to help you launch your hospitality business.

13. Manufacturing

Find 8 sample business plans here to help you launch your manufacturing business.

12. Medical and Health Care

Find 2 sample business plans here to help you launch your medical or health care business.

11. Non-Profit Organisations

Find 2 sample business plans here to help you launch your non-profit organisation.

10. Online Business

Find 2 sample business plans here to help you launch your online business.

9. Personal Services

Offering any dry cleaning home delivery service has to first start with a detailed business plan. Start your own business now with this sample business plan.

Related: Keep It Simple: How To Write A One Page Business Plan

8. Services Businesses

Find 5 sample business plans here to help you launch your services business.

7. Pets and Animal Services

Find 2 sample business plans here to help you launch your pets or animal services business.

6. Professional Services

Find 13 sample business plans here to help you launch your professional services business.

5. Publishing and Media

Are you looking to start your own magazine? Starting out as a magazine publisher will require a business plan similar to this one.

Would you prefer to start up your own newsletter? Use this sample business plan if you are starting up a business that offers newsletter publishing services.

Related: How to Use Your Business Plan to Attract Finance

4. Real Estate

Find 8 samples business plans here to help you launch your real estate business

3. Restaurants and Bars

Find 10 sample business plans here to help you launch your restaurant or bar business.

2. Retail

Find 3 sample business plans here to help you launch your retail business.

1. Sports and Fitness

Find 10 sample business plans here to help you launch your sports and fitness business.

Related: Are you looking for business ideas? Here are 10 Business Ideas Ready To Launch!

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Business Plan Research & Preparation

SWOT Analysis Samples

Spending time reviewing various SWOT analysis samples can help you structure your SWOT analysis for maximum efficacy.

Alison Job




Having an overview of your business before you create a business plan is essential. While Google will steer you to a multitude of SWOT analysis samples, we provide links below to three of the most helpful samples of SWOT analysis.

SWOT analysis samples: An overview

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. These four headings provide a framework for analysing a company, business proposition or any other idea.

Strengths and Weaknesses are internal SWOT factors. Opportunities and Threats are external SWOT factors. Strengths and Opportunities are positive factors, while Weaknesses and Threats are negative factors.

A SWOT analysis will not necessarily cover the entire business, just the factors that might influence its ability to introduce a new product or strategy.

SWOT analysis is the first stage of planning and helps the company to focus on key issues.


Where to find SWOT analysis samples

SWOT analysis templates are one of the easiest ways to do a SWOT analysis of your project, business or the company. There are several configurations that a SWOT analysis can take:

1. Creately SWOT

Creately provides examples of the various approaches to SWOT analysis. They include internal and external factors and divide the process into positive and negative influencers.

Related: SWOT Analysis Template

Companies of all sizes carry out SWOT analysis on their business to see where they fit into the marketplace. Practicing doing a SWOT analysis sample teaches you to construct the vital information needed to make informed decisions about the direction your company is going, or needs to go now, or in the future.

2. Business Tune-ups SWOT

Business Tune-ups provides examples of SWOT analysis by some of the world’s leading brands, including Nike and Walmart.

3. Gliffy SWOT

Gliffy provides various templates that you can download that provide an assortment of ways to structure your SWOT analysis. You’ll find examples of SWOT analysis tools ranging from fun to professional.

How to carry out a swot analysis

  1. Establish your objectives: be clear about what you plan to do and why.
  2. Decide who is going to participate.
  3. Research the four sectors relative to the objective.
  4. Choose a SWOT analysis sample that most closely meets your needs. You’ll see that the SWOT analysis template is presented as a grid, comprising four sections, one for each of the SWOT headings.
  5. List the potentially negative aspects of your proposed product or course of action under Weaknesses and Threats.
  6. List the positive aspects of your new product or venture under Strengths and Opportunities.
  7. Evaluate the listed items against the stated objectives

You Need to Know This: A SWOT analysis is important, but it’s not enough. You should also run a Market Analysis. Read How to Conduct a Business Plan Market Analysis.

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