Marketing is all about drawing attention to your brand, and to do that you need to stand out from the crowd.
Try including unexpectedly funky fonts in your marketing message.
We all get bogged down in the traditional Arial or Calibri of it all, so how about using something unexpected? A simple Google search will reveal fonts you’ve never imagined, let alone heard of.
Try using one of these make-a-statement fonts when your marketing materials call for completely overboard fun. But be sparing – great fonts have an impact because they’re unexpected. If you use them too extensively, or too many different types, you’re likely to create an eye-sore.
3 Funky font websites to try
(Slideshow) Always Be Marketing
Wise words from marketing gurus.
(Slideshow) Marketing on the Move
Now you can spread your marketing message while you’re on the move.
Now here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).
(Slideshow) Top 10 Global Brands
Apple pips Coca-Cola to the post in the 2013 top brands listing.
Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.
This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.
Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.
Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.
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