How do you get an entire country to turn off its lights for an hour? To promote EarthHour in Switzerland, the World Wildlife Foundation used an interesting ambient marketing approach and applied light switch stickers to lamp posts in various towns.
By placing their stickers in unusual places, people wanted to inspect them closer, which allowed them to read the reminder of EarthHour.
Ambient marketing relies on non-traditional or alternative media. The key is to choose the best media format available and combined with effective message.
5 Characteristics of Ambient Marketing
- It’s clever
- It’s unexpected
- It’s eye-catching
- It’s effective
- It can be shocking.
(Slideshow) Always Be Marketing
Wise words from marketing gurus.
(Slideshow) Marketing on the Move
Now you can spread your marketing message while you’re on the move.
Now here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).
(Slideshow) Top 10 Global Brands
Apple pips Coca-Cola to the post in the 2013 top brands listing.
Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.
This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.
Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.
Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.
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