Creativity is key to any marketing campaign. But if you want to get attention, being a little weird and wacky goes a long way.
The Copenhagen Zoo wanted to promote its new reptile exhibit and drive ticket sales. Shrink-wrapped city buses in Copenhagen gave the impression that they were being squeezed by a giant boa constrictor.
It’s not hard to guess what these yellow-clad people are promoting.
This advert for baby food uses a fruit orchard in a diaper to prompt parents to think about what they feed their babies.
In this strange advert for vitamins, members of a band were asked to put on black masks. The question is: what does this have to do with vitamins?
Nice legs! This advert is for the super minimalist Alta bicycle. Small bike – big results.
And finally, this has got to be one of the weirdest cook book titles ever. You’ll be glad to know there are no recipes with excrement involved. Poo is actually a common Thai nickname for crab.
(Slideshow) Always Be Marketing
Wise words from marketing gurus.
(Slideshow) Marketing on the Move
Now you can spread your marketing message while you’re on the move.
Now here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).
(Slideshow) Top 10 Global Brands
Apple pips Coca-Cola to the post in the 2013 top brands listing.
Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.
This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.
Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.
Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.
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