The Big MaK is a custom Lego McDonald’s food and drink themed BattleMech. This build was donated to Creations for Charity, a fundraising event where LEGO builders worldwide donate their creations to sell and raise money to purchase LEGO sets for underprivileged children.
The Netherlands Burger King team came up with this eclectic display of brown, yellow, green and white-tinged eye make-up. If you can’t tell, it depicts a sesame seed bun encasing pickles, onions and a charcoal beef patty.
For some bizarre reason the French refer to Darth Vader as Dark Vador – something to do with the translation. This campaign came out ahead of the re-release of Star Wars: The Phantom Menace 3D and come in 3 versions: The Dark Burger, The Jedi Burger and the Dark Vador Burger, which has an all-black bun.
In another movie-themed Burger King campaign, the fast food group covered up Bella with a burger in this advert, released to coincide with the latest instalment of the Twilight saga, New Moon.
Closer to home, burger chain Wimpy came up with an innovative way to promote its Braille menus, by creating messages with sesame seeds on their burger buns.
This disconcerting advert was made for Pow Wow Bar & Restaurant, who clearly sell the “biggest burgers in town”.
(Slideshow) Always Be Marketing
Wise words from marketing gurus.
(Slideshow) Marketing on the Move
Now you can spread your marketing message while you’re on the move.
Now here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).
(Slideshow) Top 10 Global Brands
Apple pips Coca-Cola to the post in the 2013 top brands listing.
Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.
This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.
Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.
Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.