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Funky Marketing

Here Kitty Kitty

The images of animals used in advertising campaigns have shifted from cute to downright bizarre, in some instances.

Alison Job

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Timotei Lion

Trying to lure consumers in with cute animals is nothing new. However, the trend has taken on a slightly bizarre twist.

Realising that people may be suffering from cute animal overload, marketers have started using images that are deliberately disruptive and disturbing. Photo manipulation comes to the fore to allow the animals to perfectly convey the advertiser’s message.

This ad for binoculars featuring an obese giraffe certainly gets the message across.

Fat Giraffe Advert

This Snickers ad focuses on the shark’s hunger, which can only be sated by a chocolate bar.

Snickers Shark Advert

An alternative radio station makes it very clear that it doesn’t want listeners who follow the crowd.

Sheep Radio Advert

This advertisement for Yamaha scooters clearly conveys the attitude of the rider. The message is “don’t be an animal on the road” and take advantage of the free driving lessons you receive when you buy this brand.

Yamaha Gorilla Advert

Mitsubishi introduced a rear-view camera on its tough new Pajero with this image.

Pajero Rhino Advert

Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.

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Funky Marketing

(Slideshow) Always Be Marketing

Wise words from marketing gurus.

Entrepreneur

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Marketing-Tactics_Marketing Quotes-Cool Business

Peter-Drucker-Marketing Quote-Cool Business

 

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

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Funky Marketing

(Slideshow) Marketing on the Move

Now you can spread your marketing message while you’re on the move.

Alison Job

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DriveMotion-Product-Funky-Marketing-Cool Business

DriveMotion1-Funky Marketing-Cool BusinessNow here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).

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Funky Marketing

(Slideshow) Top 10 Global Brands

Apple pips Coca-Cola to the post in the 2013 top brands listing.

Alison Job

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Top-Brands-Funky-Marketing-Cool Business

Apple-Brand-Funky-Marketing-Cool Business

Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.

This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.

Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.

Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.

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