Trying to lure consumers in with cute animals is nothing new. However, the trend has taken on a slightly bizarre twist.
Realising that people may be suffering from cute animal overload, marketers have started using images that are deliberately disruptive and disturbing. Photo manipulation comes to the fore to allow the animals to perfectly convey the advertiser’s message.
This ad for binoculars featuring an obese giraffe certainly gets the message across.
This Snickers ad focuses on the shark’s hunger, which can only be sated by a chocolate bar.
An alternative radio station makes it very clear that it doesn’t want listeners who follow the crowd.
This advertisement for Yamaha scooters clearly conveys the attitude of the rider. The message is “don’t be an animal on the road” and take advantage of the free driving lessons you receive when you buy this brand.
Mitsubishi introduced a rear-view camera on its tough new Pajero with this image.
(Slideshow) Always Be Marketing
Wise words from marketing gurus.
(Slideshow) Marketing on the Move
Now you can spread your marketing message while you’re on the move.
Now here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).
(Slideshow) Top 10 Global Brands
Apple pips Coca-Cola to the post in the 2013 top brands listing.
Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.
This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.
Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.
Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.
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