Connect with us

Funky Marketing

How Green is Your Brand?

Green marketing: good for the environment and good for your brand.

Entrepreneur

Published

on

Green-Business

Everywhere you turn, there’s talk about the environment and how businesses need to minimise their impact on planet Earth.

Even small to medium-size businesses can make a difference to the environment while creating a competitive advantage in their market place.

Pic1

 

____________________________________________________________________________________

Green marketing refers to the process of selling your products or services based on their environmental benefits.

The solution itself may be environmentally friendly, or it may be manufactured and packaged in an environmentally friendly way.

Pic2

 

_____________________________________________________________________________________________

The obvious assumption is that potential consumers will view a product or service’s “greenness” as a benefit and base their buying decision accordingly. The sticking point is whether consumers will be willing to pay more for those products.

Pic3

 

______________________________________________________________________________________

While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciences with their rands, it can be detrimental to the brand if it is found guilty of greenwashing. This is when an environmentally-friendly claim is discovered to be false.

Untitled-1

 

___________________________________________________________________________________

Green marketing can even be taken a step further, and instead of focussing on the product or solution, be extended to use only online marketing communication to save on paper, or the use of recycled paper for all printed marketing collateral.

Pic5

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Funky Marketing

(Slideshow) Always Be Marketing

Wise words from marketing gurus.

Entrepreneur

Published

on

Marketing-Tactics_Marketing Quotes-Cool Business
Prev1 of 10

Peter-Drucker-Marketing Quote-Cool Business

 

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

Prev1 of 10

Continue Reading

Funky Marketing

(Slideshow) Marketing on the Move

Now you can spread your marketing message while you’re on the move.

Alison Job

Published

on

DriveMotion-Product-Funky-Marketing-Cool Business
Prev1 of 5

DriveMotion1-Funky Marketing-Cool BusinessNow here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).

Prev1 of 5

Continue Reading

Funky Marketing

(Slideshow) Top 10 Global Brands

Apple pips Coca-Cola to the post in the 2013 top brands listing.

Alison Job

Published

on

Top-Brands-Funky-Marketing-Cool Business
Prev1 of 11

Apple-Brand-Funky-Marketing-Cool Business

Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.

This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.

Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.

Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.

Prev1 of 11

Continue Reading
Advertisement

SPOTLIGHT

Advertisement

Recent Posts

Follow Us

Entrepreneur-Newsletters
*
We respect your privacy. 
* indicates required.
Advertisement

Trending