Everywhere you turn, there’s talk about the environment and how businesses need to minimise their impact on planet Earth.
Even small to medium-size businesses can make a difference to the environment while creating a competitive advantage in their market place.
Green marketing refers to the process of selling your products or services based on their environmental benefits.
The solution itself may be environmentally friendly, or it may be manufactured and packaged in an environmentally friendly way.
The obvious assumption is that potential consumers will view a product or service’s “greenness” as a benefit and base their buying decision accordingly. The sticking point is whether consumers will be willing to pay more for those products.
While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciences with their rands, it can be detrimental to the brand if it is found guilty of greenwashing. This is when an environmentally-friendly claim is discovered to be false.
Green marketing can even be taken a step further, and instead of focussing on the product or solution, be extended to use only online marketing communication to save on paper, or the use of recycled paper for all printed marketing collateral.
(Slideshow) Always Be Marketing
Wise words from marketing gurus.
(Slideshow) Marketing on the Move
Now you can spread your marketing message while you’re on the move.
Now here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).
(Slideshow) Top 10 Global Brands
Apple pips Coca-Cola to the post in the 2013 top brands listing.
Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.
This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.
Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.
Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.