One of the keys to successful marketing is to do something that makes you stand out from your competitors. If you do something that gets people talking – and hopefully they choose to share the image with others via social media – then you’re far more likely to be successful.
Often, marketers will use humour in their advertising campaigns to grab the audience’s attention and create a memorable brand image. These coffee cups from Starbucks are unexpectedly amusing and would almost certainly encourage people to photograph one another and share the images.
There are several ways in which you can create humorous marketing projects for your business. It’s impossible for motorists to ignore this advertisement for a restaurant.
This plumber makes sure his message attracts attention. You may not remember the company name or contact details, but you’ll certainly remember the image.
We’ve all forgotten our cellphones and handbags on the roof of our cars. This clever marketing campaign plays on that fear.
And finally this t-shirt campaign by a bottled water company is striking and sure to attract attention. Who doesn’t want to turn back the clock? Perhaps not quite this far, but the message is clear.
(Slideshow) Always Be Marketing
Wise words from marketing gurus.
(Slideshow) Marketing on the Move
Now you can spread your marketing message while you’re on the move.
Now here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).
(Slideshow) Top 10 Global Brands
Apple pips Coca-Cola to the post in the 2013 top brands listing.
Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.
This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.
Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.
Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.