The Keep Calm and Carry On poster has had a resurgence in popularity, and a meme was born
Keep Calm and Carry On was a motivational poster produced by the British government in 1939 during the beginning of the Second World War, to raise the morale of the British public. The poster was rediscovered in 2000, and has since been used as the theme for a range of products.
As the popularity of the poster in various media has grown, innumerable different versions have appeared, making it a notable meme.
Messages range from the cute to the overtly political, typically with references to other aspects of popular culture.
The Keep Calm-o-matic website allows users to create their own Keep calm marketing material.
Nowadays the meme appears on pretty much everything, ranging from T-shirts and bags to upholstered chairs and chocolate bars. And there’s a Keep calm saying to cover almost every situation.
The meme also lends itself to more serious marketing messages, such as providing financial advice.
The meme also lends itself to humour. And so, the last word in the Keep calm meme comes from a dead bird.
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Wise words from marketing gurus.
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Now you can spread your marketing message while you’re on the move.
Now here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).
(Slideshow) Top 10 Global Brands
Apple pips Coca-Cola to the post in the 2013 top brands listing.
Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.
This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.
Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.
Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.