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Funky Marketing

Keep Calm and….

Just enter the pithy saying of your choice.

Alison Job

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The Keep Calm and Carry On poster has had a resurgence in popularity, and a meme was born

Keep Calm and Carry On was a motivational poster produced by the British government in 1939 during the beginning of the Second World War, to raise the morale of the British public. The poster was rediscovered in 2000, and has since been used as the theme for a range of products.

Keep Calm and Carry On Marketing-Cool Business

As the popularity of the poster in various media has grown, innumerable different versions have appeared, making it a notable meme.

Keep Calm and Carry on Marketing-Cool Business

Messages range from the cute to the overtly political, typically with references to other aspects of popular culture.

Keep Calm and Carry On Marketing-Cool Business

The Keep Calm-o-matic website allows users to create their own Keep calm marketing material.

Nowadays the meme appears on pretty much everything, ranging from T-shirts and bags to upholstered chairs and chocolate bars. And there’s a Keep calm saying to cover almost every situation.

Keep Calm and Carry On Marketing-Cool Business

The meme also lends itself to more serious marketing messages, such as providing financial advice.

Keep Calm and Carry On Marketing-Cool Business

The meme also lends itself to humour. And so, the last word in the Keep calm meme comes from a dead bird.

Keep Calm and Carry On Marketing-Cool Business

 

Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.

Funky Marketing

(Slideshow) Always Be Marketing

Wise words from marketing gurus.

Entrepreneur

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

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Funky Marketing

(Slideshow) Marketing on the Move

Now you can spread your marketing message while you’re on the move.

Alison Job

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DriveMotion1-Funky Marketing-Cool BusinessNow here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).

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Funky Marketing

(Slideshow) Top 10 Global Brands

Apple pips Coca-Cola to the post in the 2013 top brands listing.

Alison Job

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Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.

This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.

Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.

Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.

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