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Funky Marketing

Lost in Translation

Before launching your brand overseas, do a little research to avoid potential embarrassment.

Alison Job

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Once in a while, an international company will come out with a new product, brand name or slogan that gets somewhat lost in translation.

This is an advertisement by a Dutch company that sells all kinds of products, including this oral irrigator called WaterPik. While this may not seem too odd to English speaking consumers, for Dutch consumers the brand translates into ”Water Schlong”.

WaterPik Advert-Funky Marketing

The Spanish word “puta” means prostitute, which didn’t stop Mazda launching the Laputa minivan in 1991. The ads claimed that “Laputa is designed to deliver maximum utility in a minimum space while providing a smooth, comfortable ride” and “a lightweight, impact-absorbing body.”

Laputa Advert-Funky Marketing

The Coca-Cola name in China was first read as “Kekoukela,” which means “Bite the wax tadpole” or “female horse stuffed with wax” depending on the dialect. Coke then settled on “kokou kole,” which translates as “happiness in the mouth.”

Kekoukela Advert-Funky Marketing

Clairol introduced the “Mist Stick,” a curling iron, into Germany only to find out that “mist” is slang for manure.

Miss Stick Advert - Funky Marketing

In Chinese, Pepsi’s “Come alive with the Pepsi generation” slogan translated into “Pepsi brings your ancestors back from the grave”.

Come Alive Pepsi Advert-Funky Marketing

Tesco’s launch of its Fresh & Easy chain of supermarkets in the US was a miserable failure, possibly because its name made it sound like it was a feminine hygiene product.

Fresh & Easy Tesco America

Pee Cola is an extremely popular soda, bottled in Ghana. The name means “very good Cola”, but that’s not most consumers’ first impression.

Pee Cola Advert-Funky Marketing

Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.

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Funky Marketing

(Slideshow) Always Be Marketing

Wise words from marketing gurus.

Entrepreneur

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

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(Slideshow) Marketing on the Move

Now you can spread your marketing message while you’re on the move.

Alison Job

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DriveMotion1-Funky Marketing-Cool BusinessNow here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).

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(Slideshow) Top 10 Global Brands

Apple pips Coca-Cola to the post in the 2013 top brands listing.

Alison Job

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Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.

This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.

Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.

Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.

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