Connect with us

Funky Marketing

MINI Goes Maxi

Imagine finding a MINI under your Christmas tree. That’s the effect MINI tried to create with its festive season campaign.

Alison Job

Published

on

Mini

This viral marketing campaign for MINI is ingenious and unique. During the Christmas holiday, MINI launched a new viral marketing campaign in Amsterdam. The idea was simple, yet effective. On 26 December, large packaging boxes were placed randomly on the streets of Amsterdam, implying that MINIs had been given as Christmas presents.

__________________________________________________________________________________________________

5 Rules of Viral Marketing

  1. It must appeal to your target audience.
  2. It must be worth sharing with friends and family.
  3. A large platform, such as YouTube, Whatsapp or Facebook must be used.
  4. Use an initial boost to draw attention, like the MINI Christmas present campaign.
  5. The content must be of good quality.

Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Funky Marketing

(Slideshow) Always Be Marketing

Wise words from marketing gurus.

Entrepreneur

Published

on

Marketing-Tactics_Marketing Quotes-Cool Business
Prev1 of 10

Peter-Drucker-Marketing Quote-Cool Business

 

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

Prev1 of 10

Continue Reading

Funky Marketing

(Slideshow) Marketing on the Move

Now you can spread your marketing message while you’re on the move.

Alison Job

Published

on

DriveMotion-Product-Funky-Marketing-Cool Business
Prev1 of 5

DriveMotion1-Funky Marketing-Cool BusinessNow here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).

Prev1 of 5

Continue Reading

Funky Marketing

(Slideshow) Top 10 Global Brands

Apple pips Coca-Cola to the post in the 2013 top brands listing.

Alison Job

Published

on

Top-Brands-Funky-Marketing-Cool Business
Prev1 of 11

Apple-Brand-Funky-Marketing-Cool Business

Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.

This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.

Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.

Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.

Prev1 of 11

Continue Reading
Advertisement

SPOTLIGHT

Advertisement

Recent Posts

Follow Us

Entrepreneur-Newsletters
*
We respect your privacy. 
* indicates required.
Advertisement

Trending