At Kriser’s, a chain of ten pet stores in the US, the retail experience reflects the fun-loving personality of CEO Brad Kriser.
The chain sells only all-natural pet food and treats, and to demonstrate the quality of their products, they cover the walls with tongue-in-cheek quotations, like “All our pet foods are personally approved by me. And yes, I’ve tried them all,” or “Pet Food that’s good enough to eat. Not that you would. But you could. Just so you know.”
It’s a great way to show customers that even though they’re serious about what they do, they’re also a company that likes to have fun.
Sample bins are stocked so customers can take free bags of food to test on their pets, and chalkboards list pet-related community events. The shops also offer pet birthday parties, including goodie bags, workshops on ‘reading your pet’s body language’, and Giant Breed ‘Meet Up’ play dates.
All of Kriser’s, employees wear name tags that list their pets, showing how all employees feel pets are true members of the family.
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Now here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).
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Apple pips Coca-Cola to the post in the 2013 top brands listing.
Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.
This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.
Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.
Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.
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