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Funky Marketing

Say It With Signage

Nothing conveys your marketing message quite like a nice big sign. But to attract attention you need to be clever and even disruptive in how you go about conveying your message.

Entrepreneur

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This sign leaves no doubt as to the state of the economy. It’s effective because it’s large, it’s slightly shocking and everyone can relate to the message.

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Will this sign help them sell their home? It’s hard to say but it certainly attracts attention, which is what the estate agent intended.

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And here’s one we can all relate to. A clever idea by MINI that appeals to everyman’s aversion to traffic police who hide in the bushes with a speed trap.

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This is one way to get customers to join your gym.

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This cellular provider came up with a clever way to illustrate how annoying dropped calls are.

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Funky Marketing

(Slideshow) Always Be Marketing

Wise words from marketing gurus.

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

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Funky Marketing

(Slideshow) Marketing on the Move

Now you can spread your marketing message while you’re on the move.

Alison Job

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DriveMotion1-Funky Marketing-Cool BusinessNow here’s a marketing idea that’s truly mobile. And it doesn’t entail driving a branded vehicle. Drivemotion is a car gadget that allows drivers to communicate with each other with a remote controlled LED display that attaches inside your rear car window (facing the driver behind).

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Funky Marketing

(Slideshow) Top 10 Global Brands

Apple pips Coca-Cola to the post in the 2013 top brands listing.

Alison Job

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Apple is the world’s top brand, worth $98,31bn and having shown a 28% rise in brand value over the past year.

This year, Apple unseated Coca-Cola from the top of the Beast Global Brands list. The beverage company had occupied this position for 13 years consecutively.

Apple has changed the way that people work, play, and communicate, and has set a high bar for aesthetics, simplicity and ease of use that all other technology brands strive to match.

Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking first debuted.

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